河南科技大学高等教育自学考试毕业论文 高 等 教 育 自 学 考 试毕业设计（论文）说明书汽车检测与维修专业（本科）市地： 准考证号：8 姓 名： 鲁晋豪 河南科技大学高等教育自学考试办公室高等教育自学考试毕业设计（论文）任务书一、 题目： 我国汽车售后服务业发展研究 二、 本环节自 年 月 日起至 年 月 日 三、 进行地点： 四、 内容要求： 指导老师： 丘放 职称： 副教授 批准日期： 年 月 日摘要进入二十一世纪以来,随着我国经济的发展,人民生活水平逐年提高,汽车作为大宗消费品进入了千家万户。同时,国家出台了鼓励汽车工业发展的产业政策,我国汽车生产与消费取得了极大的增长。目前,我国汽车产销数量均保持世界第一,但随着世界各大汽车厂的进入,竞争日益白热化,整车制造利润逐年降低,汽车产业利润增长点逐步向售后服务上转移。而我国汽车售后市场随着汽车销量的增长已发展为全球最大的汽车后市场,是汽车产业的黄金宝库。因此,本文力争通过对我国汽车后市场的研究,同时借鉴西方发达国家成熟汽车后市场发展的经验,分析我国汽车售后市场的特点与存在的问题,提出解决发展过程中的问题与未来发展的思路。汽车售后市场作为汽车产业发展成熟后的主体,是汽车产业后期利润的主要来源。发达国家的汽车后市场已经走向了专业化、连锁化的经营道路,能够为消费者提供方便快捷、价格透明、产品质量可靠的服务。因此,如何面对国际竞争带来的挑战,加快我国汽车售后服务业的发展,培育一批精品企业是本文研究的目的与重点。本文引入了迈克波特的价值链理论,并结合汽车产业情况提出了汽车产业的价值链理论分析方法,并运用此方法分析了我国汽车产业价值链的现状与问题。通过对我国汽车产业发展中出现的汽配城模式、品牌4S店模式、维修厂模式、连锁经营模式的分析,提出了我国汽车后市场进一步发展需要解决的问题与思路。同时,通过对美国、欧洲、日本等发达国家成熟汽车售后市场的比较研究,提出如何结合我国国情与汽车产业发展实际,大力发展我国汽车售后服务业。最后,根据对我国汽车售后市场两种模式的案例分析,提出了我国汽车售后市场发展的未来方向,即走发展汽车售后服务连锁机构与品牌4S店模式相结合的道路。关键词:汽车售后服务;价值链;汽配城;连锁经营;汽车4S店Abstract Since the 21st century, with the development of Chinas economy and theimprovement of living quality of people, automobiles, as a bulk commodity have been partof the life of millions of people in China. Currently, although the production and sales ofautomobiles in China remain the top of the world, the profits of whole-car production hasbeen decreasing annually as the world giant automobile makers move in China, which hasaroused intense competition, and the after-sale service in automobile industry turns out tobe the growth point. Under such circumstances, Chinas after-sale market in car industryhas been the biggest in the world with the increase of automobile sales and is considered asthe golden treasure of automobile industry. Therefore, this article will try to make analysisof the characteristics and problems of Chinas after-sale market and give proposal on thesolutions to these problems as well as the ideas on future development by studying Chinasafter-sale market and learning through the experience of mature after-sale market in thewestern developed countries.As the main body of the developed automobile industry , the after-sale market hasbeen the main source of late profits in the automotive industry. The after-sale market indeveloped countries has moved toward the road of specialization and chain operators sothat it can provide consumers with convenience, transparent prices, reliable product quality., Red Hat of Japan, Bosch of Germany have established numerous chain serviceinstitutions in all large cities in China. These companies have succeeded in attracting a lotof consumers and earned large profits through unified operation, unified processes, andstandardized services. However, Chinas automobile markets are still isolated withoutunified management. the brand 4S store mode, the mode of repairworkshops, chain business model which arise in the development of Chinas automobileindustry. Meanwhile, through comparison and study of the mature after-sale markets in theUnited States, Europe, Japan and other developed countries and areas, the article will putforward the way to develop Chinas after-sale market with consideration of the our nationscharacteristics and the reality of auto industry.Key word: Auto after sale service; Value chain; City auto parts; Chain management;Auto 4S shop目 录第一章绪论.11.1研究背景.11.2研究内容和论文框架.2第二章汽车售后服务相关理论分析.3 2.1汽车售后服务业概念界定与特点.3 2.1.1概念界定.3 2.1.2汽车售后服务业的特点.32.2汽车售后服务业价值链分析.4 2.2.1波特的价值链理论.4 2.2.2汽车产业价值链构成.5 2.2.3售后服务在汽车产业价值链中拥有重要的地位.6第三章我国汽车售后服务市场现状分析.73.1我国汽车售后服务市场规模分析.7 3.1.1我国己成为世界第一大汽车消费市场.7 3.1.2我国汽车售后市场是黄金产业,具有很大发展潜力.7 3.1.3我国汽车售后市场规模分析.83.2我国汽车售后市场存在的问题.83.3我国汽车售后服务业发展前景分析.11第四章我国汽车售后服务业当前主要模式分析.134.1我国汽车售后服务的品牌4S店模式 .13 4.1.1 4S店的概念及行业概况.13 4.1.2目前我国汽车4S店经营现状分析.14 4.1.3 4S店的行业危机.