平面设计类英语术语设计design平面设计GraphicDesign平面设计师GraphicDesigner视觉传达设计VisualCommunicationDesign整合营销传播IntegratedMarketingCommunications传播媒介communicationsmedia品牌Brand品牌忠诚brandloyalty品牌偏好brandpreference品牌广告brandadvertising标志logotypes音乐标志musicallogo海报Poster艺术art波普艺术POPart专利patent商标trademark插图Illustration摄影photography招贴poster包装packaging印刷Printing青、黄、红、黑印刷CYMKprinting形式Form内容content符号symbol大创意bigidea头脑风暴法brainstorming创意creative感性诉求emotionalappeals理性诉求rationalappeals目标受众targetaudience目标市场targetmarket潜在市场potentialmarket受众目标audienceobjectives细分Segmentation需求Demands网页Webpage广告advertising企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibit公众public宣传publicity直邮广告direct-mailadvertising主页homepages互联网Internet关键词keyword全球定位系统GPS消费者customer市场markets媒介media分类广告classifiedads比较广告comparativeadvertising不正当广告unfairadvertising少则多Lessismore企业识别系统CIS(CorporateIdentitySystem)视觉识别VI（VisualIdentity）理念识别MI（MindIdentity）行为识别BI（BehaviorIdentity）地铁广告subwayadvertising电视广告televisionadvertising黄页广告yellowpageadvertising街车广告streetcaradvertising软销售广告soft-selladvertising标语Slogan招贴广告posteradvertising产品定位Positioning渗透度Penetration路牌广告billboardadvertising线上广告above-the-lineadvertising线下广告below-the-lineadvertising户外广告outdooradvertising报纸广告newspaperadvertising霓虹灯广告neonlightadvertising户外媒介out-of-homemedia媒介策略mediastrategy媒介组合mediamix媒介购买mediabuying市场调查marketresearch市场细分化marketsegmentation杂志广告magazineadvertising灯箱广告lightboxadvertising全球品牌globalbrand免费广告freeadvertising直接邮递广告directmail(DM)advertising广告预算Budget动画AnimationIndustrialdesign工业设计Conspectusdesign设计概论Aestheticsofdesign设计美学Principleofdesign设计原理Historyofdesign设计历史Criticismofdesign设计批评Environmentaldesign环境设计Function功能Form形式Model造型，模型Creativity创造性Theoryondesign设计理论Procedureofproductdesign产品设计程序Humanrequirement人的需要Redesignfromoriginalproduct从产品入手开展重新设计developmentaldesign开发性设计Designlanguage设计语言Perceptual感性的Lifeblood生命力的Designcomment设计评价Designculture设计文化Colormaterialsurface色彩材料表面肌理Texture材质、肌理Drawing制图Orientation定位Designhistory设计史Craftsman工匠Decorate装饰Symbol符号Ergonomics人机工程学Productsemantics产品语义学Human-machineinterface人机界面Methodology方法论Handicraft手工艺的Metallic金属性的style风格Streamline流线型Clay油泥sterlingcharacter品位Consumption消费Ageneralizeddesign通用设计“offline”machine非通用设计Sketch草图draftout起草Foam泡沫材料Tendency趋势Standard标准Accessory附件Part零件Finishedproduct成品Designrequirement设计需求Conception概念conceptualdesign概念设计Productpropertyanalysis产品属性分析Peopleusinganalysis使用分析Systemdesign系统设计Designtarget设计目标Functiondefinition功能定义Functionanalysis功能分析Principleofformalaesthetics形式美学的原则VI(visualidentity)视觉识别Communication传播、信息传播Hearingdesign听觉传播Comformitydesign整合传播Designexploitation设计开发Producemanufacture生产制造Sale销售Reclaim回收Recycle重复利用constituentelement要素Environmentanalysis环境形式系统分析Totalvalue整体价值Man-machinesystemanalysis人机系统分析Marketing市场营销传播Massdesign大众传播Visualdesign视觉传达Designconception设计理念Communicationdesign传播设计Intelligent智能性Interactive交互性Symbol符号性Systematization系统性Modulardesign模块化设计Ecosystemdesign生态系统设计Virtualdesign虚拟设计Envrionmentvauleanaylssi环境价值系统分析Usevalue使用价值spritivaule精神价值Dgitialage数字化时代nIformationIndusrty(IT)信息产业nIformationsim信息论Anaylssi分析Benefti-costAnaylssi效益-成本分析BusniessAnaylsis商业分析RequriementAnaylsis需求分析SaelsAnalyssi销售分析ShapeAnalyssi形式分析SatitsticalAnaylsis统计分析VauleAnalyssi价值分析SynhtesziedAnaylsis综合分析DecsiionAnaylsis决策分析DemandAnaylsis需求分析DesignAnaylsis设计分析DeatiledAnaylsis详细分析DynamicAnaylsis动态分析FactorAnaylsis动态分析FeasbiiltiyAnaylsis可行性分析FniancailAnaylsis财务分析MarketAnaylsis市场分析SystemAnaylsis系统分析PredicitveAnaylsis预测分析PrcieAnalyssi价格分析ProcedureAnaylsis过程分析ProductAnaylsis产品分析QuanittaitveAnaylsis定量分析GerrtiThomasRiertedi格里特托马斯里特维尔WatlerGropius沃尔特格罗皮乌斯Ramonaloewy雷蒙罗维PoulHenningSen保罗汉宁森LugiiColani卢吉科拉尼RobertVenturi罗伯特文丘里ArneJacobsen阿纳雅各布森JohnRuskni约翰拉斯金McihaelGraves米歇尔格雷夫斯Aeshtetic美学的Brandsandmarks商标与标志Confgiuraiton结构Srtucutrailsm结构主义Deconsrtuciton解构主义平面设计部分英文单词平面设计graphicdesign企业识别系统corporateidentitysystem企业视觉形象计划corporatevisualidentityprogram标识logo标识图案logopattern标准字体logotype商标trademark标准色彩housecolor独特风格housestyle提案及制定该机构视觉形象计划的*作标准手册corporatedesignmanual视觉辨认力测试legibilitytest色彩样本条colourswatch提案presentation纸类stationery营业报告书annualreport理念识别MindIdentity行为识别BehaviourIdentity视觉识别VisualIdentity商标、标志trademarkandsigns标志logo(sign)包装设计packagingdesign书籍装祯bookbinding商业美术commercialarts商业摄影commercialphotography字体设计literaturedesign橱窗设计windowdisplay容器造型containermodelling插图illustrations广告advertisement美术字artisticcalligraphy广告画、宣传画poster手提袋handbag购物袋shoppingbag美国广告协会AAAAtheAmericanAssociationofAdvertisingAgencies（在广告公司和广告客户之间起联系作用的）广告负责人accountexecutive即兴广告adlib广告advertising广告代理人、