FUNTLFUNTL-电子商务平台推广策划方案FUNTL2012/1/14Contents1.Website mission22.The problems faced23.Team Building23.1.Independent operation team24.Objective34.1.Termination34.2.aim in every phase34.3.plan and target35.Extension method and program35.1.extension aims35.2.promote ways online45.3.online promotion plan55.4.promotions ways and means66.operating websites thinking style67.promotion management minds of the websites operation78.sales process81. Website mission1) Open network of sales channels，establish the fourth sales channels outside of the retail stores, distribution channels, industry customers.2) Sales network to replace or make up the store sales atrophy2. The problems faced1) Because the early start slower, there must be some time accumulation period2) Its hard to control the price and the customers. The coping methods as follow: Network sale price has a uniform interval, and the competition is whose lower cost, better quality of service and more sale quantity. What we have to do is to provide quality service, reduce the costs and ensure the sale quantity.3) The sales staff and management, integrated quality must be high. They have to be familiar with the product and the network. the traditional way is not suitable to operate. The coping methods as follow: independent operate team, the relatively independent cost accounting, and other resources support from the company. As long as these aspects can be guaranteed，this problem will be solved by experienced and trained team.4) products and marketing line is not easy to clear but easy to diverge. The coping methods are: make the scientific sales plan. Through the analysis of the market environment to determine the direction of products and the main target groups of clients.3. Team Building3.1. Independent operation teamAllocation of staff: this is the early stage, and we will adjust the plan during the process.1) Operation chief for website: responsible for manage the team, appraise, HR, arrange the duty and circulation.2) Editor: mainly charge the writing, change the content of the website.3) Person for art: amend the photos, flash and weekly activities on website.4) Maintainer for internet: main responsibility is to key in the data, change the price and marketing5) Person in charge the internet forum: refresh the content in BBS, reply the discussion and manage the staffs , recruit the members, etc.6) Two people for sales: their responsibility is to reply customers problems about the products and marketing, service before or after sale and overall the website.Team resources:1) media resources: more than two medias for advertising2) support from products: products and necessary service3) traditional media resource: at least one media resource( such as newspaper and magazine about life)4. Objective4.1. TerminationCreate a fully sale platform online. Form the influence in the nation and obtains the professional status.4.2. aim in every phase1) goals in short term: the sale profit is the point(achieve the sales goal in the first quarter and then we will make the actual sales targets plan according to the first month and competitors)2) Metaphase target: the building of network channels and sales achieved initial results.4.3. plan and target1) Monthly plan：analysis of customers, input the information and promotion in some small website. Analysis of users and places they go often, in view of the above two forms to analyze and then choose a suitable way to make the promotion. Now the network sales market has matured, online shopping has become a most acceptable. We need to do is to make the marketing plan according to our target groups.2) Quarterly plan: precision marketing, strengthen the promotion and train the using habit. With the promotion of inputs and activities we have do in the prophase, we have the fix groups, then we will have the sales performance. At the same time we will through the promotion and reputation to form a certain range of visibility. Then is to strengthen the promotion, start the precision marketing and train the users habits. When the customers want to buy our products can think of our business platform. Through online and offline promote activities, we will have the opportunities of development and sales results.3) Plans and target in half a year: after half a year of promotion and training, there is a certain reputation and sales results in the target groups. After this period, the e-commerce team has summarize the working methods, at this time, we will start from the brand and the public relation to promote and marketing with some marketing activities( online or offline) in order to achieve more performance.4) The annual plan and target: actually, the yearly target is base to half a year. At this phase we need to think from the overall