floating Unit Four Big Business A. Reasons for the success of McDonalds B. Some cooking recipes C. Some advice on how to start a business D. The history of McDonalds 1.Where do you think this passage is taken from? 2.What do you think the article might contain? Choose from the following or give your own ideas. Skimming Find the answers to these questions. 1. What was Ray Kroc selling in 1954? 3. When was the first McDonalds opened in Hong Kong? 4. What do the letters Q.S.C n a fruit stand; a hot dog stand nb. a hat / coat stand 帽/衣架 n- 看台 na. A cheer rose from the south stand. nstand (v) - 坐落；忍受 na. Shanghai stands in the east of China. nb. Mary couldnt stand the hot weather. stand for 1.代表, 表示 UN stands for the United Nations. UN是联合国的缩写。 Dictatorship stands for the denial of individual freedom. 独裁意味着否定个人自由 2.为而奋斗; 拥护 ;支持 He stood for the cause of liberty and justice. 他为自由和正义的事业而奋斗。 John always stands for what is right. 约翰一贯支持正确的事情。 nMore phrases: nstand by, stand for, stand aside, stand out ,stand back n1. How can you _stand by_ and do nothing to save the drowning boy? n2. “WTO”_stands for_ “World Trade Organization”. n3. _Stand aside_ and let us pass! n4. The policeman asked the spectators to _stand back_ . n5. The bold print _stands out_ very well. n6. _Stand out_!( he ordered the soldier to stand out. ) n7. I cant stand_being treated_ (treat) as a child. ntidy - arranged neatly and with everything in order na. My sister Jane always makes her room clean and tidy. 很整洁 nb. My grandmas always neat and tidy. n 整齐又干净 n(v) Tidy yourself before you go out. nneat - in good order; showing care and appearance; tidy 整齐的；整洁的 na. neat handwriting 工整的笔迹 nb. He keeps his office neat and tidy. staff nIn BrE, staff(员工) can be singular: Eg. a staff of ten 职工十人 Or plural: Eg. I have ten staff working for me. If it is the subject (主语) of a verb, this verb is plural. Eg. The staff in this shop are very helpful. nIn AmE, staff can only be singular. na staff of ten ( but not not ten staff)ten staff) nThe staff in this store is very helpful. n(The plural form staffs is less frequent but is used in both BrE and AmE to refer to more than one group of people.) Similar words: naudience nThe audience was/ were clapping for 10 minutes. nan audience of 10,000. nThe debate was televised in front of a live audience. nTV/ cinema/movie audiences npopulation nOne third of the worlds population consumes/ consume two thirds of the worlds resources. nNigeria has a population of nearly 100 million. ncountries with ageing populations impress 1. 给留下深刻的印象；使钦佩； We interviewed a number of candidates but none of them impressed us. VN He impressed her with his sincerity. = His sincerity impressed her. I was impressed by him. The Grand Canyon never fails to impress. V It impressed me that she remembered my name. 2.impress sth on/ upon sb. (formal) 使意识到（重 要性） He impressed on us the need for immediate action. 3. 使注意到;给留下印象 If something impresses itself on your mind, you notice and remember it. But this change has not yet impressed itself on the minds of the British public. 但这一变化还没有引起英国公众的注意。 4. 给留下(的)印象 nIf someone or something impresses you as a particular thing, usually a good one, they gives you the impression of being that thing. Billy Sullivan had impressed me as a fine man. 比利沙利文给我留下的印象是他是个很不错的人。 impression nWhats your overall impression of our class? n to get a good/ bad impression of sb/ sth nShe gives the impression of being very busy. nHis trip to India made a strong impression on him. n他的印度之行对他的触动很大。 nThe experience left a lasting impression on me. nservice - the giving of food and drink to customers; the help to people that a business provides na. He works in the after-sales service department for Volkswagen. nb. The hotel is noted for its fine service. nc. He died in the service of his country. n (服役) 为国捐躯 nd.railway / postal service (机构) ne. at your service 愿为你效劳 n(v) serve - be used as; be useful na. The Channel Tunnel serves to strengthen Britains links with the Continent. nb. The room serves as both bedroom and living-room. nc. He serves as a guard. nd. These experiments serve no useful purpose. ne. serve the interests of / serve the needs of n - work for na. serve the people heart and soul nMore meanings: nb. He has served in the army for many years. 服役 nc. He served 5 years in prison. 服刑 nd. The restaurant serves nice food. 供应（饭菜） e. What may I serve you with? 你要些什么？ read nThe sign read “No Admittance”. nGenerally, the article reads very well. nWhat does the thermometer read? nThe thermometer reads 30 degrees. nA man came to read the gas meter. nShe read a nice story for the children. nHe can read lips. nread sbs mind nHer letter is so full of implications that one has to read between the lines.(领悟 隐含的意义；看出言外之意) nI know him so well that I can always read his mind. / read his thoughts from his face. nThe clock reads four-twenty now. nThe sentence reads