T公司艺术火柴开发项目风险管理研究 摘 要T公司是济南一家以小商品销售为主的中型私营企业， 2009年7月以生产、销售艺术火柴为企业获利为目的，开始对艺术火柴项目进行考察与研发，于2009年12月投入试销售。艺术火柴是传统火柴的艺术再加工，在原有生活必需品的身份上又增加了艺术品、收藏品等标签。艺术火柴的受众广泛，可以成为追逐潮流的年轻人的新宠、火花收藏的新篇，也可以成为人生重大事件的记录者、馈赠亲朋好友、领导宾客的上佳礼物。目前在广东等地出现了多家艺术火柴公司，市场销售一片火爆，而进入山东市场的艺术火柴除了网络市场外，实体市场少之又少，T公司开发此项目具有可行性，然而任何一个项目的开发与运行都有一定风险的存在，风险由于它发生的不确定性，会导致项目进行的中断甚至瘫痪，因此，为了保证项目的顺利进行，成功实施，对项目进行风险管理是必然的，所以在T公司艺术火柴开发项目的基础上进行项目风险管理的研究是必然的，也尤为重要的。对T公司艺术火柴开发项目风险管理研究可以有效的促进此项目的顺利进行；避免不必要的资源浪费节约成本；最大限度的提高产出增加收入；合理的配置资源实现人尽其才、物尽其用；充分利用项目资源，为企业获得社会效益和经济效益，实现企业可持续发展。本文从项目风险管理理论入手，对该项目的开发铺垫理论基础，主要包括：风险、项目风险、项目风险管理等基础理论。在进行了理论铺垫后，通过介绍T公司艺术火柴开发项目的背景的介绍，开始以T公司为载体重点的对艺术火柴开发项目风险管理流程进行研究，其主要内容包括：T公司艺术火柴开发项目风险管理识别、风险的分析与评价、风险的应对、风险的监控。在该环节中最具有实际效益的则为最后一个部分：项目风险监控体系的描述及流程图。作者将按照项目风险管理流程进行分析与评述，从风险的识别中提炼出风险问题的所在，针对所提出的风险问题进行细致的分析与评价，根据理论知识对所分析评价的风险问题进行定性后制作出相应的应对方案，最后，在提出问题、解决问题后，对风险问题出现的流程进行监控，各个环节逐个分析、层层评述，最终完成艺术火柴项目风险监控了体系流程图的制作。该图表综合了艺术火柴开发这个项目的风险及应对措施等内容，具有较强的实效性和可操作性。在本文中，作者将力图通过项目风险管理的研究解决实际的风险问题，在分析研究的过程中运用到图表分析归纳可能成为创新点。图标分析归纳将各种元素之间的逻辑关系用图表表现出来，使其更加清晰、更加具有逻辑性。通过剥茧抽丝般的分析，用直观、形象的图表分析归纳，最终实现了作者以实现为T公司艺术火柴项目开发做前期风险分析的目的，保障该项目的顺利实施。关键词：艺术火柴；项目风险管理；项目风险监控流程Research On The Risk Management Of The Artistic Match Development Project In Company T AbstractCompany T is a medium-sized private interprise majoring in smallware sales in Jinan,it started its exploration and development in the project for artistic match in July 2009,with a purpose for getting profits for the company by producing and selling artistic match,the tentative sale began in December 2009. Artistic match is an aitistic reprocessing for traditionnal match ,witch attachs more labels such as artwork、collector etc. to the matchs indentity as a normal necessity in life . Artistic match has a wide categary of consumers.It can not only turn into a new faourite and a new page for matchbox picture collection in young people,but become a recordor for important events in lifetime and a superior present given to friends 、relatives、gusets and leaders. Currently, the market of artistic match is in a boom as several artistic match companies come out in some areas such as Guang Dong.However,artistic match has few tangible markets in ShanDong besides the net market ,whitch proves the practicalbility for the development for this project in Company T.While risks exist in any exploration and fuction in a new item .As the uncertainty of its taking place ,risks may result in a suspend even paralyse of the project.Therefore,in order to insure the smooth and sucsseful carrying out of the project ,the risk management for the project is necessary.So it is inevitable and very important to carry out the risk management on the base of the development for artistic match. The research in the risk management of the artistic match development project in Company T could promote the smooth advance of this project effectively,avoid unnecessary waste of resourceand save costs,raise outputs and income to a highest limit ,distribute resources reasonablely to enforce a full use of people and materials,make full use of the project reaource and gain both social and finacial benefits for the interprise to achieve the sustainable development of the company .This article is started from progect risk management theory and establish the theoretical basic for the develememt of the project . Mainly includes the basic theories for the risk, project risk, project risk management , and so on . after established the basic theoty, By introduceing background introduction for Artistic matches developmental item of the T Corporation . T.CO as the carrier is beginned to study focusing on the artistic development of the projece risk management Its primary content includes the recognition for art matches development project risk management of T.CO , the risk analysis and the appraisal, the risk deal with, the risk monitoring. Actual benefit is the final for this link . the description for the Project risk monitoring systems and flow chart . The author will analysis and narration based on the flow for the project risk management . Refines the risk question from where the risk recognition to be, analysis and evaluation the Raised risk careful After according to the theoretical knowledge of the appraisal the risk question , carries on qualitative manufactures correspondingly and deals with the plan Finally,after asking and sloving the problem, then monitor the flow of the risk problem which is found , analyzes one by one, narrates layer upon layer.final complete the flow for the artistic matches project risk to monitor the system. This graph synthesized the contents so on the risk of the development for the artistic matches and Counter measures, which has the strong effectiveness and the feasibility. In this article, the author will solve the practical problems by the researching the project risk management solve problems and Using graph analysis and induction may become the innovaton spot in the process which is analyticaled