Case 042 convenience practicality specialtyNew Brand . Title in here Title in here Title in here Title in here Current Contents Structure Description of the contents Description of the contents Description of the contents Description of the contents Title in here Title in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Diagram Technology & Communications Infrastructure eBiz SolutionseBiz IntegrationeBiz Strategy B2EB2BB2CB2M Product LeadershipRelationship management e-Business Transformation q e-Business planning Web buildWeb build - - Web PlanningWeb Planning - - Design/ComponentDesign/Component Web SIWeb SI - - Web SI ConsultingWeb SI Consulting - - Web ApplicationsWeb Applications - Web Solutions - Web Solutions e-Biz / M-bize-Biz / M-biz - e-Biz Consulting - e-Biz Consulting - e- Biz Integration - e- Biz Integration - - e-Biz Solutionse-Biz Solutions e-Biz Totale-Biz Total - e-Total Consulting - e-Total Consulting - - e- Biz Total Integratione- Biz Total Integration - e- Biz Total Solution - e- Biz Total Solution Business Value 100 250 300 l l 120 400 700 Degree of Innovation l q SuppliersCustomers q e-Business Perspective : IBM ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. ContentsContents Title in here Title in here Title in here Click to edit title style Company LogoCompany Logo 3D Pie Chart Products Technology Service Market Text Description of the contents Description of the contents Description of the contents Description of the contents q e-CRM q q q Customer CustomerCustomer Customer Customer Customer q CRM : : Innovation Operation Optimization Business & IT Strategy Supply Chain Execution q eBiz Enterprise Management CRM Forecasting, Opportunity Management, Configuration, Generation Forecasting, Customer Care Spare Management Forecasting Personalization Campaign Management Marketing Encyclopedia ERP CMS SCM EIP eStrategy q Solution & Service - SI Development & Solutions Marketing Sales Services eBiz Consulting e-Marketing & Promotion eCreative & Contents eBiz SI & Solutions q eBiz Service Domain eBiz Total Service 46% 22% 19% Source:Executive Issues Survey CEO Global Business StudyThe Alexander Group, Incorporated, 7% 6% q Summary l ? CEOCEO 1 2 3 4 / 5 Restructuring 6 7 (Globalization) 8 9 (Geopolitical) 1 2 3 4 5 6 7 Restructuring 8 (Globalization) 9 (Value-Added Supplier Relationships) 1. 5. 5. 4. 4. 3. 3. 2. 2. 1. 1. ( ) ? ? Site ? Site Site ( , ) ? / ? ? ? ? q q q q q q q q e-CRM StrategyContentsSolution B Brandrand A AB Brandrand B B () Ebiz B Brandrand C C q Summary- Integration Branding & Identity q Website Strategy Site E Site B Site H Site F Site A Site G E-biz Transformation AS ISTO BE Site C Site D Strategy and Implementation e-Shopping Information eBusiness Business Function & Strategy q eOffice Solution Planning q q q q q () q q / q . q q q q q q q q 45% 15% 5% 35% . Case 014 Brand strength functional power awareness power image power Reputation power Brandstatus A 27% B 43% D 11% C 19% Brand Power