突破营销瓶颈的谋略 树立榜样（Break through the bottleneck of marketing strategy and set an example）Typical forces are infiniteA typical example is a political force. A typical tree is equal to the red flag, the secret is to advocate the spirit of a need to be respected, the values, the realization principle, to promote the experience of concrete in one or several tangible figures or events, making it a bright red flag, indicating the public become forward model, model.Therefore, those who need to advocate a spirit of what, you need to find one or several corresponding to typical manifestation of this spirit, such as Zhang Side, the spirit of serving the people wholeheartedly, Dr. Bethune selflessly for the benefit of others, Lei Feng screw revolution spirit, the spirit of the Daqing Dazhai people who battle with heaven and earth, the spirit of self-reliance.Acts as a typical good person, usually by the leader to train, discover or pick, or to set some standards by the leader, let the masses through the rating to produce. Evaluation of advanced process, is to make people distinguish good or bad, the process and the process to discern between good and evil, the leader is typical in the minds of the general principles of the process.In the Long March, the Red Army has also adopted a typical method of trees, which greatly improved the morale of officers and men, inspired the morale of the Red Army and played an endless role.First of all, it is the leading role of Party members and Cadres: in the Long March, Party members and Party members and cadres in the Red Army are at the forefront, and on footRun most, difficult to fight in the back of the luggage and firearms most, when the grass tasted the most poisonous herbs. It was the leading role of Party members and cadres that greatly stimulated the Red Army soldiers to advance courageously;At the crossing of the Dadu River in the battle, Red Army spearheads red group must be two and a half long range one hundred and sixtyIn this and all along the one hundred and sixty km along the Dadu River cliffs carved out of rugged mountain; the first day of the road there is a small force of the garrison and the red army encountered harassment, blocking the enemy a camp, and one of the Red Army was forced to battle. After the annihilation, continue on your way. As a result, news came that the Military Commission had taken the time to seize Luding Bridge earlier, which meant that the four regiments had to walk one hundred and twenty kilometers within a day.There is no time to mobilize, and the four team must run twenty-four hours without stopping. Comrades in the Political Bureau run at the head. After a battle, the Red Army had to run. At this time, the Red Army branch company of comrades were scattered in the middle of the soldiers, all Party members with a helping object, they put the soldiers tied to his tired body with rope, with a last effort to hold them.In this way, the Party cadres who led the red team, eventually ran the one hundred and twenty kilometers road, and completed the task to snatch the Luding Bridge.Secondly, in the Long March, the Red Army also focused on the establishment of a typical fighter hero. The fourth group is the vanguard of the army as a whole, this is aThe steel army, they always run in front of the Red Army, the most evil war, Red Army issued a call to the fourth group learning.As the Red Army Dadu 17 warriors, flying from Luding Bridge 22 warriors and so on, are from the blood and fire came to the hero in the Red Army, by courtesy and respect heroes.In addition, the Red Army, on the way to the Long March, spared no effort to publicize and commend the heroes along the way. For example: after the capture of Zunyi, Red Star newspaper is devoted to the battle of Zunyi made specific reports, published the exemplary courage of Hongwulian five bullet seize an important position, heroic Nine three battalion to walk one hundred miles, no one left behind behind the communication articles;In the Red Army flying from Luding Bridge, Red Star, Warriors newspaper published about the battle of Luding Bridge heist marching and fighting live, and the 17 heroes of the Dadu River in Anshun through the name of victory.The power of exampleSmall enterprises in the marketing process, but also necessary to establish an example of the enterprise. Can set up sales model, you can set an example, dealers can also set up a model market, and so on.In the process of setting a specific example, we can also use some unique methods to make the example of the power to be played incisively and vividly:1, there is the spread of stories, to learn from the exampleThe typical production, but also through publicity and recognition function of the guidance of public opinion, promote the general staff to the good learning. The general staff, the effect is very easy to imitate, learn a specific ty