How to Build a Content Creation Process for Your Marketing AgencyINTHOW TO BUILD A CONTENT CREATION PROCESS RFOR YOUR MARKETING AGENCYODUCTORYHow to Build a Content Creation Process for Your Marketing Agency.Learn how HubSpot partner, 98toGo developed a winning content creation process.HUBSPOT4#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCYIs this book right for me?Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read.INTRODUCTORYTHIS BOOKIntroductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the topic.INTERMEDIATEIntermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. After reading it, you will feel comfortable leading projects with this aspect of inbound marketing.ADVANCEDAdvanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to be successful. .HUBSPOT#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCYRequest A DemoHUBSPOTS ALL IN ONE MARKETING SOFTWARE.Video Overview. brings your whole marketing worldtogether in one, powerful, integrated system.Marketing analytics Search optimization YAnalyze your web tra c sImprove your rank in and see which sources are search engines by finding generating the most leads.and tracking your most e ective keywords.Blogging Lead management Create blog content Track leads with a NUquickly while getting SEO complete timeline-6view of tips and best practice their interactions with your pointers as you type.company.EmailSocial mediaSend personalized, Publish content to Mqsegmented emails based your social accounts, on any information thenwnurture leads in your contact database.based on their social engagement.HUBSPOT#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCYCONTENT 123IntroductionDeveloping Finding a Keyword the Best Strategy.Writer. Page 05 Page 06 Page 1245Developing Focusing Titles on Content and Topics.Optimisation. Page 16 Page 20.HUBSPOT#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCY1IntroductionYouve heard it time and time again. Its the mantra for the new world of SEO and inbound marketing: “Content is king!”We all understand that content is the foundation on which every successful online marketing plan should be built but that doesnt make it easy.Understanding that “content is king” is one thing. Knowing how to build a successful content marketing process? Well, thats an entirely different beast.HubSpot partner, 98toGo, has been able to build a content marketing process that has resulted in many happy clients and helped them become a Gold tier HubSpot VAR agency.In this short ebook, 98toGo pulls back the curtain to show you their content process in depth so you can develop your own winning content creation process to become an inbound marketing machine.HUBSPOT#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCY2Developing a Keyword Strategy.HUBSPOT#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCY2Developing a Keyword StrategyThe first step in any inbound marketing process should be keyword research. There is more than one way to skin a cat (no o ense, cat lovers). In other words, everybody has di erent tools and strategies for performing keyword research, and none is better than the other, just di erent.The first thing we like to do here at 98toGo is to ask our clients. We talk to the owners, sales reps, and customer service reps in order to first find out what keyword phrases they believe potential customers search for when looking for our clients products or services online. We then find out what types of questions these potential customers are asking.“WE TALK TO THE OWNERS, SALES REPS, AND CUSTOMER SERVICE REPS“.HUBSPOT#ff66ffHOW TO BUILD A CONTENT CREATION PROCESS FOR YOUR MARKETING AGENCY2Developing a Keyword StrategyNext, we have the client come up with a list of, say, 25 keywords. then its time to do a little digging on our own. The first place we go is Google Keyword Planner (formerly the Keyword Tool). We paste the list of keywords into the tool and let Google generate more keyword ideas.After that, we evaluate this list, only