? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 10701 F274 ? 0684400001 ? ?BP ? A study on the marketing strategy in China of BP Industrial Lubricants Company ? ? ? ? ?(MBA) ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? BP? ? BP ? ? ? ? ? BP ? ? BP ? ? BP ? ? BP ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? BP ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Abstract Abstract With the fast industrial growth in China, the need for the industrial lubricants goes very high, which result in the tough competition among the industrial lubricants providers. Recently the competition among Mobile, Shell and other brands goes very tough . Therefore it is very important to figure out the marketing strategy for BP to win in China industrial lubricants market. After a deep analysis of national macro economy , the author goes into the current lubricants market situation, the segment competition and the major competitors performance like Mobile and Shell. Meanwhile, the article takes a deep analysis of the internal marketing environment with BP including its culture , management style, R,? BADCFEFGIHFJICFKILFMONQPBMFRDSUTWV X)Y,TWZ #!# ! 20 ?.?. M. ?1999; 21 ?.?M. ?1998; 22 ?.?M. ?1996.2; 23 ? ? ? 2002? 12?; 24 ?.?M. ?2002; 25 ?.A?M. ?2000; 26 ?.?. M. ?2008; 27 ?.?M. ?2007; BP ? 50 28 ?.?M. ?2009; 29 ?.?M. ?.2007; 30 ?.?M. ?2005 31 ?. ?J.?2003?27?01? 32 ?.?M. ?2004? 33 ?.?M. ?2006? 34 GEOSCIENCE DATA IN THE INFORMATION AGE: ACQUISITION, DISSEMINATION AND THEIR APPLICATIONSJ. Geotectonica et Metallogenia , 2001,(Z1)? 35 John HAMILTON. SERVICE VALUE NETWORKS: VALUE, PERFORMANCE AND STRATEGY FOR THE SERVICES INDUSTRYJ. Journal of Systems Science and Systems Engineering , 2004,(04) ? 36 S.Meenakshi, V.Vijayakumar, B.K.Godwal, S.K.Sikka. Synchrotron Based X-ray Diffraction Study of the Alloy In_(0.25)Sn_(0.75)J. Abstracts of 18th International Conference on High Pressure Science and Technology C, 2001 ? 51 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? BP ? 52 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?