General ElectricGeneral Electric Company Company Group 5: 张歇雨张歇雨 佘谱璐佘谱璐 王婷王婷 王昱雪王昱雪 胡懋源胡懋源 Presenter:Presenter: 张歇雨张歇雨 General ElectricGeneral Electric CompanyCompany Aircraft Engines Appliances Capital Services Power Systems Lighting Medical Systems NBC Plastics Industrial Systems Information Services Transportation Systems The General Electric Company is an American multinational conglomerate（企业集团） corporation incorporated in the State of New York. The Company operates through five segments: Energy Infrastructure, Technology Infrastructure, NBC Universal, Capital Finance and Consumer & Industrial. Jeffrey R. Jeffrey R. ImmeltImmelt GEs Chairman and CEOGEs Chairman and CEO General ElectricGeneral Electric Company Company General ElectricGeneral Electric Company Company Major Businesses:Major Businesses: Aircraft Engines Water Processing Lighting Media NBC Finance Founded in 1878 as the Edison Electric Co. 121 years of successful operation 293,000 employees worldwide Lighting Water GEAE NBC F Aircraft Engines GE - Aviation is the worlds leading producer of jet engines for commercial and military aircraft and aircraft-derived engines for marine. Brief introductionBrief introduction AchievementsAchievements GEAE exports are 48% of total GE exports. GEAE sets up nearly 200 locations on 6 continents. GEAE has become the top producer of jet engines in the world. Aircraft Engines Aircraft engines business of GE is a star business.star business. SolutionsSolutions Continue to expand international business and set up more branch factories. Rely on advanced technology and develop more energy- efficient engines. Water Processing Background informationBackground information Many countries have advocated to develop “green economy”, promote “green jobs” and try the best to save energy since the global economic crisis took place in 2008. Brief introductionBrief introduction GE is at the forefront of wastewater treatment and reuse. They provide customers with current solutions that help them save water and energy, and reduce operating costs. Water Processing In 2002, GE Betz, a company of professional water treatment was born. Now GE Betz is one of the best water treatment companies in the world. In 2005, GE first came up with the idea “ecomagination” (绿色创想） and took action earlier than others. AchievementsAchievements In 2008, profits earned from “ecomagination” products increased from 14 billion dollars of 2007 to 17 billion dollars, with the growth rate of 21%. Sales made from green products was up to over 0.7 billion yuan，with the growth rate over 60%. Water Processing According to the analysis above, water processing business of GE is a star star businessbusiness. Solutions:Solutions: Expand economic scale, invest more and grab more opportunities by knowing relative policies and detecting the external environment. Improve the quality and diversity of its products and services. Promote technology innovation, such as developing advanced water purification and desalinization of seawater(海水淡化) equipment. Lighting A century ago, GE began with the invention of the worlds first affordable incandescent lamp (白炽 灯泡). Now GE is still bringing light to the world. It is developing new lighting technologies such as compact fluorescents (节能灯)and light- emitting diodes (LED发光二极体) that operate with more efficiency, less cost and less environmental impact than ever before. Brief IntroductionBrief Introduction Lighting High Relative Market ShareHigh Relative Market Share The market share of GE Lighting is surprisingly high in the U.S., occupying monopoly position. In many countries, as long as GE lighting steps in, it becomes the first in local markets. Low Market Growth RateLow Market Growth Rate The sale of lighting department in 2009 was about $2.5 billion. Compared with the year 2008, the market growth rate was less than 6%. According to the analysis above, Lighting business of GE is a cash cow. Maintain the current operational size by cutting the production of traditional bulbs and increasing the production of GE Energy Smart Bulbs Continue to develop more energy-saving and eco- friendly bulbs. Deepen the cooperation with Chinese enterprises, and seek the biggest market in the world. Lighting Solutions :Solutions : Media & Entertainment Introduction:Introduction: GE(49%) co-owns NBC Universal (NBC环球) with Comcast(51%). NBC Universal, Inc. is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. High Market Growth Rate Cable networks, NBC-Universals only real growth business, will outperform an average 13 percent growth in cable network advertising in 2010 and 6 percent annual growth long-term. (By Diane Mermigas,an award- winning business writer.) Market Growth Rate10%High Lo