. . . . . BUMKT5901INDIVIDUAL REPORT ByXinyu Zhou(Michael)ID:UB30049689 Date submitted: 03/01/2013Excursive summaryAfter LED lighting become main trend in lighting development, Neo LED lighting company,as new LED lighting manufacturer, should find good marketing strategy to face challenges from global LED manufacturers competitors.Neo LED lighting marketers will reinvent business experiences to explore more different markets. Under marketing mix- 6Ps products,price, promotion, people, physical evidence and place, Neo LED lighting marketers would know how to handle and upgrade itself LED products, so it would get more orders. In order to grow at a rate consistent with sales objectives, Neo LED lighting marketers are designing and managing how to take up more market segmentation. The portion not subscribed by existing attempt will be available for prospective market share for Neo LED lighting.Table of contents1.0 Introduction1.1 Industry1.2 Company2.0 product description3.0 Value proposition3.1 How does the product deliver value?3.2 How does the price deliver value? 3.3 How does the place deliver value? 3.4 How does the promotion deliver value? 4.0 Conclusion5.0 references1.0 Introduction1.1 Industry1.2 companyThe consumer lighting industry is a continuous of new-product innovation. In recent yeas new technology has enabled the consumer lighting manufacturer to develop various new Lighting source, in particular, LED lighting is gradually becoming new core of lighting market.In fact it seems like there is a new lighting source launched in lighting field with high-brightness, low-energy consumption and long-life span. LED lighting, as new-product market, has appeared so attractive that most traditional lighting manufacturers have been taking part in this new competition of lighting at this stage, Such as PHILIP and SIEMENS and so on, all these famous electrical companies put more investment into research and develop relative LED new products to take possession of global lighting market, because many lighting marketers and lighting technicians realize that LED lighting will become main lighting products in the future.In line with the characteristics of LED lighting, Innovation of LED lighting had been experienced long-term for decreasing finished LED lighting products. Compare with traditional lighting, LED lighting still has one fatal disadvantage”expensive” ,but LED lighting owns following good values:1, luminescence efficiency, LED lighting working through by high-effective brightness principle, which could let LED lighting runs effectively, and it also protect users eyesight.2, less power consumption: At present, general Australia family pay 27cents per 1KW for power-supply company. Compared with traditional lighting, LED lighting only use 1/3 electrical power as the same power rate of traditional lamp, which means it means 27 cents can gain almost 3KW brightness power. 3, long service life:generally speaking, LED lighting could work almost 10 times as traditional lighting.4, security reliability, if LED lighting has good transformer, it would keep LED lighting work very smoothly. 5, beneficial to the environment, because LED lighting use less energy, it would be beneficial for decreasing Carbon releasing into planet. 6, New stylist, LED lighting as new products, it could be designed different colors and shape by customers equites, it will be more true of mass consumers.Red, green and blue which each color distinguish 256 colors under computers, so LED lighting could mix up 25625625616777216 colors.LED lighting has been a breakthrough product category as the technology of LED lighting has improved traditional lighting for end users. As new products, LED lighting also pass through the same process as the new others:Invented productsOriginal productsProducts improvementsProducts modificationsNew brand.2.0 product descriptionI, As new lighting products, LED lighting also face competition from different field, because every manufacturers of LED lighting predict that LED lighting will be big market demand whatever in LED raw material or finished LED lighting products.According to development of raw material or technology, LED lighting manufacturers still have to pay more funds into producing LED finished product.So more and more researchers are still looking for cheap and effective chip to replace of expensive,and it is beneficial for decreasing price of LED finished products.Meanwhile, large LED lighting companies will continue to strengthen their patent holdings, just as they did the past years, such as Osram, Samsung, and LG electronics pate