北京市2015届高考一轮专题训练说明文阅读【2014北京】CChoosing the Right Resolution (决定) Millions of Americans began 2014 with the same resolution they started 2013 with, a goal of losing weight. However, setting weight loss as a goal is a mistake. To reach our goal of losing weight - the output, we need to control what we eat - the input ( 输入). That is, we tend to care about the output but not to control the input. This is a bad way to construce goals. The alternative is to focus your resolution on the input. Instead of resolving to lose weight, try an actionable resolution: “Ill stop having desert for lunch,” or “Ill walk every day for 20 minutes.” Creating a goal that focuses on a well-specified input will likely be more effective than concentrating on the outcome. Recently a new science behind incentives (激励) , including in education, has been discussed. For example, researcher Roland Fryer wanted to see what works best in motivating children to do better in school. In some cases, he gave students incentives based on input, like reading certain books, while in others, the incentives were based on output, like results on exams. His main finding was that incentives increased achievement when based on input but had no effect on output. Fryers conclusion was that the intensives for inputs might be more effective because do not knoe how to do better on exam, aside from general rules like “study harder.” Reading certain books, on the other hand, is a well-set task over which they have much more control. As long as you have direct control over your goal, you have a much higher chance of success. And its easier to start again if you fail, because you know exactly what you need to do. If you want to cut down on your spending, a good goal would be making morning coffee at home instead of going to a cafe, for example. This is a well-specified action-based goal for which you can measure your success easily. Spending less money isnt a goal because its too general. Similarly, if you want to spend more time with your family, dont stop with this general wish. Think bout an actionable habit that you could adopt and stick to, like a family movie night every Wednesday. In the long run, these new goals could become a habit.63. The writer thinks that setting weight loss as a goal is a mistake because _ .A. it is hard to achieve for most AmericansB. it is focused too much on the resultC. it is dependent on too many thingsD. it is based on actionable decisions64. In Roland Fryers research, some students did better than the others because _ .A. they obeyed all the general rulesB. they paid more attention to examsC. they were motivated by their classmatesD. they were rewarded for reading some books65. According to the writer, which of the following statements is a good goal?A. “Ill give up desert.” B. “Ill study harder.”C. “Ill cut down my expense”D. “Ill spend more time with my family”66. The writer strongly believes that we should _ .A. develop good habits and focus on the outcomeB. be optimistic about final goals and stick to themC. pick specific actions that can be turned into good habitsD. set ambitious goals that can balance the input ang output【答案】63-66： BDAC【2014北京】DMultitaskingWhat is the first thing you nitice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shops scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers intension to purchase increased by 80 percent.When it comes to the best shopping streets in Pairs, scent is just as important to a brands success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.Some years ago,the focus for brand name shopping was on a few people with sales assistants disproving attitude and dont-touch-what-you-cant-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.Now a famous store uses complex man-made smell to make sure that th