BEC HIGHER Letter Writing 九大常用公务信函 n申请信 n资询信 n推荐信 n感谢信 n投诉信 n道歉信 n邀请信 n订货信 n建议信 Letter 例题 nYour company has been approached by an American motor vehicle company which wants you to act its agent, selling its products in your country. You have been asked to write back to the US firm. nWrite the letter, giving a description of your country and its markets. Describe the sort of products which sell well in your country, the kind of customers that might be interested in American vehicles and what problems the US company might face. nWrite 200-250 words on your Answer Sheet. Letter的两种基本格式 n Block Style 要求letter每部分从左边顶格写起，段落之间 空一行。 n Indented Style 信头和信内地址缩行写，它要求每一行均比 上一行缩进一格，呈梯形状。日期位于右上 方。 结尾敬辞位于中间偏右处。 Letter写作规范 Salutation常用的表达： Dear Sir or Madam-Yours faithfully Dear Mr. / Miss. /Ms. Smith-Yours sincerely To whom it may concern Smith-Yours sincerely Dear John-Best wishes (关系比较亲密) 注意： 英式：末尾逗号；美式，末尾冒号 英式：Mr, Mrs, Messrs,(不加点) 美式：Mr., Mrs., Messrs.,(加点) 日期写作 英文日期的四种写法： 12 June, 2012; 12th June,2012; June 12,2012; June 12th,2012 书信的写作框架 开头段写作： n 若是主动去函，一般则写： “个人，公司介绍”+“写作目的” n若是回函，一般则写： “表示收到来信”+“写作目的” 回函常用的表达方法 nThank you for your letter of/dated 15 July. nWith reference to/Further to/In reply to/With regard to nWe have received your letter of (date), enclosing nA point in your letter gives us great concern that 告知写信目的 I am writing to enquire about I am writing in the purpose of I am writing to confirm I am writing with reference to 中间部分的写作 基本原则：每一段落展开一个提纲，一般有4 个提纲左右,每个提纲用3，4句话展开： n 改写提纲一 n 改写提纲二 n 改写提纲三 n 改写提纲四 中间段常用的连接词句 “引入提纲主题”的表达方法 nAs to/for nWith reference to nFurther to nWith regard to nRegarding nIn terms of nIn regards to nConcerning 表明原因 nThis is owing to nDue to nAs a result of nBecause of nOn account of 要求采取行动 nPlease could you nPlease do me a favor to nWe would be grateful if you could nWe would appreciate it if u could as soon as possible 结尾段 n “有问题请告知我方”+表示感谢+期待回应 n 表示“有问题请告知我方”的表达： （1）Should you have any questions, please do not hesitate to. （2）If you have any further questions, please contact me on (3) Please feel free to contact me if you have any further questions. 表示“感谢”的表达 （1）My appreciation to you for your generous help is beyond words. （2）Words fail me when I want to express my sincere gratitude to you. （3）I take this opportunity to show my heartfelt appreciation for the kind assistance you rendered me. 期待回应期待回应 nI look forward to receiving your reply/order/products/etc. nLooking forward to hearing from you. Sample Dear Sirs, Thank you very much for you letter dated July 10th, 2008, inviting us to act as your agent to sell your vehicles in China. We really appreciate your interest in our firm and are writing to discuss the details of the cooperation. As you may know, China is a huge market with 1.3 million consumers, whose GDP has been growing at around 10% in past decades ever since reform and opening-up in 1978. Therefore, we can predict the market potential here is huge. However, China is still a developing country, and customers here still can not afford the luxury cars. As a result, small- sized and energy-saving automobiles are favored by consumers here, as illustrated in the sales bulletin published by the relevant authorities. In terms of potential customers, successful businessmen, city white-collars for foreign companies and civil servants could gradually improve their economic situation and become your target customers. As for the possible problems we might face, I want to draw your attention is the possible stiff competition, insufficient infrastructure and the lack of parking facilities in China. When designing your production as well as marketing Strategies, I hope you could take these thorny issues into consideration and get well prepared. However, with the speedy economic development, we are confident these problems will be worked out and your products will have a bright future Here. We look forward to our future cooperation and believer it will lead to our mutual benefit. Exercise one Your company has been approached by a big British telephone company asking you to be the agent in China for their new mobile phones. You have been asked to write back to the British firm. Write the letter, giving a description of your country and its markets. Describe the mobile phone market at the moment, its likely development and future and what the British firm will need to do to compete. Indicate any particular problems the British company may have to face. Write 200-250 words on your answer sheet. March 16, 2003 Dear Mr. Robinson, Thank you for your letter of 6 March 2003, asking if we would consider marketing your new mobile phones in China. In principle, we are definitely interested, but we need to make certain facts clear to you. Some five years ago, there were very few mobile phone uses in China. Now, use of mobile phones is accelerating every day and mo