General research on Incase Designs2011/3/111. Overview1.1 Company informationIncase Designs is a manufacturer of iPod, laptop and guitar cases, which was founded in 1997 by four longtime friends. Incase have been the product of choice for Apple at their point of sale online and retail for over a decade.The ownership structure of the company is comprised of five people including Tony Held, Erik Wahlstrom, Joe Tan, Bobby Chang, and Damon Way. Joe and Bobby founded the company in 1997, applying their combined design experience from companies like Apple, Nike, and IDEO, into the foundation of what makes up Incase today, a company driven by a premium design ethos that is never compromised. The brands mantra and filter is “A better experience through good design.” Incases headquarters is in 15751 Tapia Street Irwindale, CA 91706 United States 1.2 People1.21 Bobby Chang, co-founder of Incase, co-founder of BackNine Studios with Steven Soderbergh on the board, and former advisor to Nikes Global Brand and Image Group.1) General informationBobby Chang trained as an industrial designer at the Art Center College of Design in Pasadena, where he specialized in product design. He worked with Nikes brand/image group before co-founding Incase, a global brand which creates lifestyle products for consumer electronics, including notable products such as the Apple iPod, iPhone, ipad and Macbook. The continued success of Incase has allowed him to redirect his creative focus toward creating a paradigm shift in philanthropy, and in doing so, help provide charities and NGOs with the tools to make a positive change. Chang is developing programs for global organizations such as American Red Cross, UNICEF and Invisible Children, as well as creating an incubation studio for mentoring designers to produce humanitarian related projects. His strategies have helped designers work on projects driven by passion rather than revenue, resulting in multiple products and programs being injected into charities and NGOs around the world. His extensive experience in developing and operating successful companies and programs will be a key factor in the growth and success of his new ventures ALMA Studio, HEAL Together and Back 9 Studios.Bobby Chang, believes that creativity can change the planet. So he recently established numerous programs, including HEAL Together, which provides charities with design and marketing resourcesIn recent years, Bobby has played an active role in helping to develop indigenous enterprises in Africa, as well as working on a range of other philanthropic activities.Now that Incase has become a global brand, Chang will transition into advisory role. This allows him the flexibility to pursue other ventures, such as BackNine Studios and the mentoring of emerging designers. Changs experience in the product design space and his keen eye for talent will be invaluable to the BackNine Studios venture.2) Reference Video- Bobby Chang: Think differently, take the risk and change the world.- March 28, 2010Keywords: Think differently, 70 people in 2010, sold 1 billion cases- Bobby Chang from Incase on Socially Responsible Businesses - August 31st, 2010Keywords: Having a dream; collaborate; Made in China; Creative; Focus1.22 Dave Gatto, CEO1) Reference article-Incase Names Dave Gatto Chief Executive Officer - ByTransworld Mon, Aug 10 2009 Incase announced today that it has appointed Dave Gatto as chief executive officer. Gatto has former experience as president and CEO of Reef Holdings and president of VFs Outdoor Coalition, overseeing brands such as The North Face, Vans, Reef and JanSport, according to the press release. The rest of the details can be found below:“Irwindale, Calif. August 10, 2009 Incase announced today that Dave Gatto has been appointed chief executive officer (CEO). Gatto comes to Incase with proven experience in leading and developing high growth consumer products companies and will oversee Incases continuing strategic expansion. In this role, he will focus on capturing and capitalizing on growth opportunities while spearheading the development of and investment in organizational resources. Gatto steps into the role of CEO following Erik Walhstrom, one of the companys founders, who continues to serve at Incase in an active capacity as executive vice president of sales and business development.The addition of Dave Gatto as CEO solidifies the foundational leadership necessary to take hold of the growth opportunities facing Incase as it continues to develop financial, operational and global resources to support its core customers and company culture.“With his proven background and experience in successfully growing lifestyle brands, Dave is the ideal complement to the core competencies of the companys founders and existing management team,” stated Wahlstrom. “I am confident that Daves inspiring approach to business and life, pro