PassCambridgeBEChigher 高级经贸英语 CorporateCulture Objectives Toenablestudentstotalkaboutcompanyculture Topractisereadingforspecificinformation TaskandPlan Warmingupintroduction Readingonpage90 Warming upexercises Whatisculture Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture Climate institutions ideasandbeliefs cuisine languagearts religion geography socialcustomsandtraditions historicalevents ceremoniesandfestivals Threemaincategoriesingeneral 1 MaterialCulture 物质文化 3 MentalCulture 心理文化 2 InstitutionalCulture 制度文化 Culture文化 Language Culture Copyright C 2011byWeiJianhua AllRightsReserved 人类创造的物质文明 指一切可见可感的物质和精神的产品 E g 饮食文化 服饰文化 建筑文化 戏曲文化 等等 社会制度 宗教制度 生产制度 教育制度 劳动管理分配制度 家庭制度 亲属关系 礼仪习俗 行为方式等社会规约及与它们有关的各种理论 也称观念文化 思维方式 思维习惯 价值观念 审美情趣 信仰 心态等 Warming upexercises Whatisculture Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture Climate institutions ideasandbeliefs cuisine languagearts religion geography socialcustomsandtraditions historicalevents ceremoniesandfestivals Doyouthinkculturesarebecomingmorealike Isthisagoodorbadthing Forexample thinkabout improvedcommunicationscheapforeigntravelglobalbusiness tradinggroups EU ASEAN etc Howimportantarethefollowingthingswhendoingbusinessinyourcountry Arethey a important b notimportant orc bestavoided ExchangingbusinesscardsShakinghandsKissingSocializingwithcontactsSmalltalkbeforemeetingsAcceptinginterruptionUsingfirstnames Formality howyourdress howyoutalktocolleagues whatnamesyouuse etc PunctualityHumourGivingpresentsBeingdirect sayingexactlywhatyouthink AssociationofSoutheastAsianNations东南亚国家联盟 东盟 由菲律宾 印度尼西亚 泰国 新加坡 马来西亚五国组成 Whatshapesacompany sculture Missionstatement Itclearlyexplainsacompany sgoalsandfocus Thefactthatacompanyhasaformalmissionstatementsuggestsitisorganizedandkeenonpromotingacohesiveattitudewithinthestaff 提倡员工凝聚力 Thefactthatthemissionstatementneedstobeexplicitmaysuggestthereissomediversityofattitudeswithinthestaff Organizationalhierarchycanshowhowtraditionalacompanyis whetherpoweriscentralizedandtheextenttowhichemployeesareempowered Companybuildingcanreflectattitudestohierarchyandrelativeimportanceofstaff e g throughimpressiveoffices 豪华气派的办公室 separatefloorsorseparatediningroomforseniorstaff 高层管理人员专用餐厅 Dresscodecaninfluenceorreflectthedegreeofformalityinacompany Readingonpage90Explanationofthetext IKEAhasastrongandlivingcorporateculture IKEA 由瑞典人IngvarKamprad1943年创立的 宜家家居公司 Corporateculture orcompanyculture referstoingeneralthevalues ideasandtraditionformedandsharedbyallthestaffwithinacompany Ourcultureandbusinessideaarethecornerstoneofouroperation Cornerstone astonesetatoneofthebottomcornersofabuilding oftenputinplaceataspecialceremony 基石 touchstone Afeelingofbelonging 归属感Ourcorporatecultureisbasedonsharedvalues asimpleandoptimisticlifestyle anaturalwayofworkingandbeingtogether withoutimposingexaggeratedrespectandcomplicatedregulations 我们的公司文化基于共同的价值观 即真诚乐观的生活方式与自然和谐的共事相处关系 这里既不强求人与人之间毕恭毕敬 也没有烦琐复杂的清规戒律 asseenintheunpretentiouswayweassociatewitheachother Unpretentious notshowingsignsofwealth size importance etc ornotwishingtodoso 谦虚的 这一点可以从人与人之间坦诚自然的关系上体现出来 Butwealsowantpeoplewhocancutacrossourorganization whoarestrongenoughtoquestion renewandchange cutacross tobeopposedto 与 相反 向 挑战 超越但与此同时 我们也需要能力出众的人 敢于向公司挑战 质疑 更新和改变我们的文化 Toseethepersonbehindtheprofessional Thepersonreferstosuchcommonfeaturesasdemands personalities characterandsoon 看到隐藏在专业技术人员身份后面普通人的一面 Battlesareseldomwonatthedesk Theyarewonoutintherealworld 商战很少在办公桌上打赢 而是要在现实世界中一决胜负 ReadthetextagainanddescribethecontentofIKEA scompanyvalues companypoliciesandstaffprofile Companyvalues simplicity 直率 humility 谦卑 thrift 节俭 responsibility enthusiasm flexibility openness Companypolicies absenceofstatussymbols e g nofirst classhotels directors diningroomsorflashycars recruitmentofpeoplewhosharethecompany svaluesinternalpromotionlisteningtoandencouragingnewideasandinitiativesmanagersbeinginvolvedindetails Staffprofile PeopleshareIKEA sbasicvaluesandarealsostrongenoughtoquestionandchangethingsifnecessary Peoplearebothinternallypromotedandrecruitedfromoutside Peoplehaveasenseofresponsibilityandcanfollowthingsup Managersneedtobewillingtobeinvolvedindetails ComparingwiththemainpointsofIKEA sculture canyoushowsomeweaknessesofaChinesecompany Centralizedpower 中央集权Imposeexaggeratedrespectandcomplicatedregulations 强求人与人之间毕恭毕敬 设立种种烦琐复杂的清规戒律 Pretentiouswaystaffassociatewitheachother 员工之间关系虚伪 Inflexiblewayofworking 工作方式死板 NeglectofcustomerneedsHighadministrationcosts Whatcanbedonetopromoteacompany sculture EncourageteamspiritCareforpeopleandtheenvironmentBetruetocustomersHoldspecialtrainingsessionsforitsstaffOfferarelaxed open planofficeatmosphereAttachgreatimportancetocareerdevelopmentofstaff andproduceeducationalvideosandbrochures Offerin servicetrainingsessionstokeepthemwellinformedaboutlatestdevelopments upgradetheirknowledge improvetheirskillssothattheycanbebetteradaptedtothechangingnatureofwork Implementaperformance basedpayscheme Homework Collectrelevantinformati