Unit 11 Advertising 1 Teaching Objectives 1 Read some passages about advertising 2 Enable students to know more about advertising and cultural shock 3 Do some reading and vocabulary exercises 2 Teaching Procedures Lead in Questions 1 Is your buying of goods influenced by ads Why 2 What do you think of some famous people advertising for some products or medicine 3 Word Pretest 1 Do Word Pretest P142 within 3 mins 2 Underline the italicized words in Text I when you read it later Section A 4 Text I International Advertising as a Communication Process General Reading Read the text time it and record the time it takes Do the Reading Comprehension exercise on P145 as quickly as possible 5 Further Reading Read the text again and consider the following questions 1 What is international advertising 2 How can we make an international advertising successful 3 How do you understand high context culture and low context culture 6 Reading Skill Practice Reading Skill Understanding Sentences Exercise on P145 7 Vocabulary Building Word Match P147 1 associate 2 substantial 3 literacy 4 milestone 5 remarkable 6 connotation 7 features 8 shades 8 Prefix P147 over Examples overwork overpraise overweight overanxious overact re Examples replace reconsider rewrite regain recall 9 Key to Prefix 1 reconsideration 2 overpraised 3 replace 4 overwork 5 regain 6 overweight 7 recall 8 overanxious 10 Cloze P148 money attempt persuade growing preference advertisers rational unconscious 11 Section B 1 Read the passages in this part within 10 mins and finish the exercises after them 2 Check the answers Remember to use the reading skill we have learned 12 Section C 1 Read this section and finish the exercises after it 2 Some questions for you to consider while reading 1 What factors should we consider when we do an advertisement 2 Talk about the advantages and disadvantages of Ads with your partners 13 Assignments 1 Read Text II in Section C after class 2 Read widely after class and take some notes 3 Preview the next unit 14 此课件下载可自行编辑修改 供参考 感谢您的支持 我们努力做得更好 15