CorrespondenceinInternationalBusinessa国际商务函电 经管系庄靖瑶 Carol Jingyao zhuang Bilingualcourse CorrespondenceinInternationalBusiness 小班 加强沟通和互动 分组讨论 游戏 学习方法 功夫在课外 背书 默写 主动思考 提问 进度 按顺序 复习或预习 Unit1BasicKnowledgeofBusinessLetterWriting第一单元商务书信的写作基础知识 Formandstructureofbusinessletter商务书信的书写格式及构成WritingPrinciplesoftheBusinessLetter写信的原则 I Formandstructureofbusinessletter商务书信的书写格式及构成 1 Form格式Fullblockform齐头式Modifiedblockformwithindentedstyle混合式Modifiedblockform改良式Simplified简化式Newwords Salutation s lj te n 信函中的称呼语complimentary k mpl ment ri adj 表示敬意的 1 Fullblockform齐头式 2 Modifiedblockformwithindentedstyle混合式 3 Modifiedblockform改良式 4 Simplified简化式 无称呼 无敬语 Formandstructureofbusinessletter商务书信的书写格式及构成 2 Structure构成 1 PartsoftheBusinessLetter商业信函的组成部分 Letterhead 信头 Date 日期 InsideNameandAddress 信内地址和姓名 Salutation 称谓 Body 正文 ComplimentaryClose 结束语 Signature 签名 七个主要部分 Fullblockform齐头式 Letterhead Date InsideNameandAddress Salutation Body ComplimentaryClose Signature sender receiver Thewaysofwritingparts各部分的写作要领 1 2 3 4 5 6 Thewaysofwritingparts各部分的写作要领 1 2 3 4 5 6 abbreviate bri vi e t vt n 缩简 缩略courtesy k tisi n 谦恭有礼addressto写给 向 作陈述Salutation s lj te n 信函中的称呼语complimentary k mpl ment ri adj 表示敬意的 恭维的customary k st m ri 习惯的 通常的plural plu r l 复数 复数形式Insertedadj 插入的 嵌入的Courteously k t sl 有礼貌地grammatical gr m t k l 符合语法规则的Correspondence k ris p nd ns 来往信件keepinwith与 保持一致 与某人保持友谊merely mi li 仅仅 只不过rubber r b 合成 橡胶Carbon k b n 复写纸 Thewaysofwritingparts各部分的写作要领 Thewaysofwritingparts各部分的写作要领 1 2 3 4 5 6 Thewaysofwritingparts各部分的写作要领 Date全称而不是简写 e g DecemberforDec th st ndand rd可省略 e g 5May Don twrite04insteadof20 fortheyearAvoidtypingdatesinfigures e g 10 2 2010 British day month yearAmerican month day year 15August 2010August15 2010 Thewaysofwritingparts各部分的写作要领 1 2 3 4 5 6 Fullblockform齐头式 Letterhead Date InsideNameandAddress sender receiver Thewaysofwritingparts各部分的写作要领 Messrs mes z Useforpartnershipswhosefirm snameincludesapersonalelement e g Messrs Macdonald Evans Notusewherethereisnopersonalelementinthename e g FurnitureCo Notusewhenthenamealreadycarriesacourtesytitle e g SirWilliam Sons Notusewhentheword The formspartofthename e g TheWilliam Sons Thewaysofwritingparts各部分的写作要领 1 2 3 4 5 6 Thewaysofwritingparts各部分的写作要领 1 2 3 4 5 6 Formandstructureofbusinessletter商务书信的书写格式及构成 3 AddressingEnvelopes信封的写法 Returnaddress receiver sname address 公司标志公司名称地址手机 电话 传真 邮箱和网站 将签名做成一张名片 II WritingPrinciplesoftheBusinessLetter写信的原则 1 Courtesy礼貌 2 Consideration体谅 3 Completeness完整 4 Clarity清楚 5 Conciseness简洁 6 Concreteness具体 7 Correctness正确 II WritingPrinciplesoftheBusinessLetter写信的原则 1 Courtesy礼貌Wecannotdeliverthegoodallatonetime I mafraidwecannotdeliverthegoodallatonetime II WritingPrinciplesoftheBusinessLetter写信的原则 1 Courtesy礼貌 2 Consideration体谅 3 Completeness完整 4 Clarity清楚 5 Conciseness简洁 6 Concreteness具体 7 Correctness正确 1 2 3 4 5 6 Stem stem 花草的 茎 词干 语干stemfrom来自 起源于 由 造成Sincere sin si 真实的 诚挚的You attitude收信人态度Courteous k ti s 彬彬有礼的 客气的Irritating r te t 气人的 使人不愉快的Belittle b l tl 轻视 贬低brochure br u u 小册子Clarity kl riti 清楚 明晰 清澈Steamer sti m 汽船 大轮船Modifiers m difai 语 修饰语Conciseness k n sa zn s 简洁 简明Clause kl z 从句 分句concrete k nkri t 实体的 有形的Vivid vivid 清晰的 生动的 逼真的punctuation p kt u e n 标点符号jargon d n 行业术语Sundry s ndri 各种的 各式各样的 杂项的 2 Consideration体谅Wearepleasetoannouncethat Youwillbepleasedtoknowthat II WritingPrinciplesoftheBusinessLetter写信的原则 3 Completeness完整 4 Clarity清楚AvoidusingwordshaveunclearmeaningMetropolitanbigcityRendergiveDemonstrateshowPayattentiontothepositionofthemodifiersPayattentiontothesentencestructureParagraphcarefullyandproperly II WritingPrinciplesoftheBusinessLetter写信的原则 II WritingPrinciplesoftheBusinessLetter写信的原则 5 Conciseness简洁AvoidusingwordyexpressionsAvoidunnecessaryrepetitionUsingshortsentences simplewordsandclearexplanationsForthepurposeforInthemostcasesusuallyAtanearlydatesoonAvoidpaddedexpressionsUsingsubjectlineflexiblyandproperly 6 Concreteness具体WewishtoconfirmourfaxsentyesterdayWeconfirmourfaxofSep 102006 II WritingPrinciplesoftheBusinessLetter写信的原则 7 Correctness正确GrammarmistakesAvoidusingoverstatmentsAccuratenumbersCapitalletters II WritingPrinciplesoftheBusinessLetter写信的原则 btained inistry nformed mporters arket stablishing eneral terested orward uality Unit1BasicKnowledgeofBusinessLetterWriting 此课件下载可自行编辑修改 此课件供参考 部分内容来源于网络 如有侵权请与我联系删除