CAE 2003HRSurveyFindings Contents ResearchBackgroundResearchObjectivesResearchMethodologySampleClassificationBackgroundInformationExecutiveSummaryResearchFindingsConclusionDetailedFindings ResearchBackground HumanResourcesistheessenceofahealthycompany Recruitingtherightpersonforthejobiscrucialtoacompany sperformance invigoratingitandmaximizingefficiency Shanghai China smostprosperouscity attractsmoreandmoreforeigncompaniestoitssoil giantcorporationsandsmallstart upsalike TheydemandprofessionalHRagenciestohelprecruitidealpersonnelandbuildanHRsystem Withaimtounderstandthecurrentneedsandattitudesofforeigncompanies jointventures JVs towardsHRservicesinShanghai inMay2003CBCMarketingResearchundertookacomprehensivestudyofhundredsofforeigncompaniesfromavarietyofsectors TheresearchresultsintendtoguideHRservicecompaniestobetterunderstandingtheirclients needs ResearchObjectives Thisstudycoversthefollowingtopics AwarenessofHRagencies HRagencies headhuntersamongforeigncompanies JVsinShanghaiRateofturnoverinvariousmajordepartmentsAttitudestowardscurrentHRagencies headhuntersSatisfactionlevelsregardingcurrentHRagencies headhuntersCurrentclientretentionandnewclientpotentialforHRagencies headhuntersforC levelrecruiting ResearchMethodology ComputerAidedTelephoneInterviews CATI CitycoverageShanghaiSamplesizeatotalofn 261CATIsurveyswereconductedTargetrespondentsHumanResourcesManagersintheShanghaibranchesofforeigncompanies JVs SampleClassification CompanyownershipJV JointVentureFOP ForeignwhollyownedprivateFOL ForeignwhollyownedlimitedIndustries allCompanyScale Small Medium Large basedonthenumberofemployeesinChina Small Below50employeesMedium 51 300employeesLarge Over300employeesRespondenttypeC level CEO COO CFO CTO CIO etc M Level MiddlemanageriallevelOthertermsDK don tknowAidedresponse apromptedresponse testspassiverecognitiononlyUnaidedresponse anunpromptedresponse testsactiverecognition RespondentCompanies I n 261 Base Allrespondents MorethanhalfofinterviewedcompanieswereFOLs andnearly1 3wereJVs Theyencompassednineindustries TheLightIndustryandConsulting Servicessectorscomposedmorethanhalfofallcompletes Ownership Industry RespondentCompanies II n 261 Base Allrespondents 63 ofrespondentcompaniesemployedover2000staffworldwide 1 3ofthesecompaniesemployedover500inChinaalone EmployeeCountsWorldwide EmployeeCountsinChina ExecutiveSummary AwarenessofCurrentHRAgencies HRAgencies Headhunters NosingleHRagencyorheadhunterdominatestheShanghaimarket LocalHRagencieshavegreaterawarenessthanlocalheadhunters Nearly80HRagencies headhunterswerementionedunprompted 51jobhadthegreatestawareness followedbyZhaopinandFESCO ThreelocalShanghaiagencieshadunaidedawarenessesofaround4 51jobandZhaopinalsoledinaidedawareness awareness 90 ManpowerandStaffServicereceivedrelativelyhigherawarenessamongforeignHRagencies headhunters Largecompanieshadsignificantlyhigherawarenessof 上海经营者人才服务 ShanghaiExecutiveSearchConsulting 科锐咨询 Chinacareer andManpower RateofTurnoverbyPositionandDepartment Technicalstaffhaveahigherrateofturnoverthandepartmentmanagers Onaverage 3 6newdepartmentmanagersarehiredpercompanyperyear Theaveragefortechnicalstaff 13 7positions DepartmentturnoversmixedFinance Administrationdepartmentshadthelowestturnover whileSales Marketingdepartmentshadthehighest JVshadsignificantlylowerratesthanFOPandFOLcompanies However FOPnon Finance AdministrationdepartmentsratesweresignificantlyhigherthanthoseofJVs FOLs Morethan1 3ofHRmanagerswereunclearontheturnoverrateinProduction Engineering andCustomerServicedepartments RecruitmentMethodsEvaluation I Respondentsevaluated4channels recruitmentwebsites recruitmentnewspapers staff friendrecommendations andtheHRservicemarket Theywerebasicallysatisfiedwiththeperformanceofall Staff friendrecommendationsandrecruitingnewspaperswereperceivedasslightlybetterthantheothertwochannels HRmanagersusedifferentrecruitmentmethods channelstorecruitattheC M andTechnicalstafflevels HeadhuntersareusedmorethananyotherHRservicechanneltorecruitC levels However overonethirdofrespondentswerenotinvolvedinC levelrecruitment Only8 ofsmallrespondentcompaniesoftenseekHRagencies headhuntershelprecruitingC levelpersonnel RecruitmentMethodsEvaluation II Postingsonrecruitmentwebsitesandnewspapersare2majorwaystoattractM levelcandidates 29 and21 respectively About1 5ofcompaniesalsorecruitM levelcandidateswiththehelpofHRagencies headhunters 14 ofM levelrecruitscomefrominternalpromotions Technicalstaffarelargelyrecruitedthroughrecruitmentwebsitesandnewspapers 39 and27 ofallchannels respectively Implications HRagenciesandHRagencies headhuntersshouldtakeadvantageofthepotentialmarketinhuntingC levelandM levelpersonnelinmediumandlargeforeigncompanies UsageHabits Attitudes CurrentHRAgencies Headhunters I CIICandFESCOarebothmajormarketplayersintheC andM levelrecruitingmarkets Nevertheless plentyofsmallHRagencies headhuntersalsocompete 39 ofcompaniesuseservicesprovidedbyCIICtorecruitC levels and19 useFESCO NooneHRagency headhunterhasastrongshareofthismarket Wit