U2 Activation main 2 DoYouKnowTheseSites WordMeaningGuess ThemeoftheUnit Activation 1 2 Boom Traffic Portfolio Whim Doyouknowthesewords Guesstheirmeaningsthroughthecorrespondingpictures Activation 1 3 Doyouknowthesewebsites Howcanyoumakeuseofthem Activation 1 4 Buzzlogicisanonlineadvertiser Buzz meanswhatpeopleareexcitedlytalkingabout ObviouslyBuzzlogicaimstofindlogicinpeople sonlineconversations trackpopulartopics helpitsclientsmakeadvertisementsandinfluencepotentialconsumers buyingbehavior Activation 1 5 Theinternetcanberegardedasthethickestandanever growingbookthatyoucaneverlayyourhandon Finditreallyahassletoorganizeandmemorizewhatyoureadonline deliciousisoneofyourhandiesttools Itisansocialbookmarkingservicewhichmakesyouronlinereadingexperiencetastyand delicious Activation 1 6 Sure Salesforceistoboostyoursales butwhatisthecloudinthelogofor SalesforceoffersCRM CustomerRelationshipManagement solutions However itdoesnotprovideyouwithanexpensiveandmysterioussoftwareandkeeppesteringyoutoupdateandmaintainit Allisdoneonline Thisistheso calledcloudservice TextI warmup1 TheInternetisrapidlyevolvingfromachannelforcontentdistributiontoaplatformforactivity collaboration publishing sharingandinnovation Ithascurrentlyundergoneacomprehensivesoftwareupgrade representingseveralinitiativescollectivelyknownas Web2 0 SimplicityandconveniencearedrivingtherapidadoptionofWeb2 0 In2005IstartedreadingtheblogoftheCEOofSunMicrosystems JonathanSchwartz Atthattimehesaid Simplicitychangestheworld Convenienceisaforcemultiplier KathleenGilroy TEXTI TextI warmup2 QuestionsforDiscussion 1 WhatdoyouthinktheInternetbringstohumankind convenienceortrouble Why 2 HaveyoueverheardofWeb2 0 Whatarethemainfeaturesofit IthinktheInternetbringsmoretrouble Iusedtofillonlyapaperformtofinishregistration Now Ihavetofilltwoforms oneonline oneinpaper Web2 0isdescribedasthesecondgenerationoftheInternet Itfeaturesinformationsharing user centereddesignandcollaborationonline TEXTI TextI warmup3 3 Doyouknowanyotherexpressionstorepresentdifferentversionsofawebsite asoftwareoraservice Themostcommonlyseenrepresentationofversionsisnumber forexample Web2 0 KMPlayer2 9 4 1435 etc However thereareotherexpressions like G for generation in 3G and Beta fortrialversionin GoogleChrome BETA Therearetonsofsuchjargonstorepresentthedifferentversionsofsoftwareandwebsites Youmayexplorethemyourselfonline TEXTI TextI BG main 2 WhatIsGoogleAdWords AbouttheAuthor TEXTI TextI BG 1 AbouttheAuthor DeniseJ Deveau DeniseJ DeveauisanestablishedfreelancewriterintheNorthAmericanbusinessandtechnologysectors Shehasmorethantwodecadesofcommunicationsexperience soshecouldcapablyhandleawidevarietyofwriting researchandpublicationworkinsuchfieldsashightechnology finance retail education industrial andconsumerism Herarticlescouldbefrequentlyseeninnewspapers magazines corporatebrochures pressreleasesandnewsletters TEXTI TextI BG 2 1 WhatisGoogleAdWords WithGoogleAdWords youcancreateandrunadsforyourbusiness quicklyandsimply RunyouradsonGoogleanditsadvertisingnetwork nomatterwhatyourbudget you llonlypaywhenpeopleclickyourads AdWordsadsaredisplayedalongwithsearchresultswhensomeonesearchesGoogleusingoneofyourkeywords Adsappearunder Sponsoredlinks inthesidecolumnofasearchpage Thatway you llbeadvertisingtoanaudiencethat salreadyinterestedinyourbusiness DoyouknowanythingaboutGoogleAdWords Whatisitandhowcanyoubenefitfromit TEXTI TextI BG 2 2 Thisiswhereyouradsappear TEXTI Makeyourads Addkeywords YourAdsappearbesidethekeywordsearchresults Potentialconsumersclickyourads TextI BG 3 1 TEXTI TolaunchGoogleAdWordsservice youhavetopayanactivationfeeofonly 50 00 Furthermore everyclickonyouradcostsyou 0 08 asof2010 Thepricesoundsacceptable right TextI DR 1 TEXTI WhereThere saWeb There saWay ABusinessGuidetoGettingSocial DeniseJ Deveau KathleenGilroy cofounderofSwiftMediaNetworksinBoston eats livesandbreathesWeb2 0 NotonlyisherlatestbusinessventurefocusedonWeb2 0servicesforconferences butshe salsousedjustabouteveryWeb basedtoolthereistorunherownvariousstartups Withfivefull timestaffmembers shehasbecomeawell seasoneduserofblogs wikis collaborationtoolsandjustaboutanyotherfreeorlow costserviceshecanmakeuseof TextI DR 2 TEXTI What sinterestingaboutWeb2 0isthatitgivesyouaccesstomarketsasmall businessownercouldn tnormallyreach GilroytoldtheE CommerceTimes Rightnow herapplication portfolio includes AwikitocoordinateeffortsbetweenprogrammersinBoston IdahoandtheUkraine Basecamp aWeb basedprojectmanagementtools aboutUS 40amonth Highrisetotrackcontactsandactivities muchlikeasmallbusinessversionofS and AcollectionofGoogle Nasdaq GOOG tools e g GoogleDocsspreadsheets GoogleNotebookforblogging GoogleAdWordsforkeywordsearches etc TextI DR 3 TEXTI OnoccasionsheeventouchesbasewithpeoplethroughFacebookandLinkedIn andshe safanofthelikesofTwittermicroblogginganddel icio ussocialbookmarkingservice BlogsforDogsGilroyhasalsoappliedherWeb2 0thinkingtohelpoutafriendwhosedogbreedingbusinesswentdownhillwhensomemoretechsavvycompetitorsmadetheir