THEAmazonE commerceanalysis 11工商管理2班小组成员 胡娟 闫桉 邹雪芹 杨思思 张雪婷 1 2 可编辑 3 可编辑 Investorsanalysis Consumeranalysis Backgroundanalysis 4 可编辑 Investorsanalysis AmazonCowasfoundedin1995July isthefirstvirtualbookstoreontheInternet Thecompanyprovidesupto4700000booksforcustomers Today AmazonCo sproductstothemusicCD DVD toys kitchenware software electronicproducts hardware achievedgoodresults Thedevelopmentofe commerceprovidesagoodchanceforAmazonCo AmazonCofounderJeffBezoskeenfound intheelectroniccommerceatthebeginningofthefounding easiestandmostdominantistheonlinebookstore andin1995JulysetupAmazoncompany Companytoreplacerealstorefrontcomputervirtualspace withefficientsoftwareprogramtocumbersome shipmentintowork comparedwiththetraditionalbookstore savealotofmanpowerandmaterialresources Thebookisacirculationofmoreviscousproducts someofthebooksofinsomeplaces notallsuitableforallpeople Thecontentsofregional itwillproduceageographicalareamainlyselllotsofthesamebook holdproduct whiletherestofthecountrythiskindofbookisrelativelyless althoughthesalesvolumeisnotlarge butthesupplyisnotfree Leadtopoorandthissituationoutofstockofthebooks Onlineshoppinghaseffectivelyavoidsthesituation Allplacesarepopularareas havecommonrights Booksmanagementadvantages 5 可编辑 Consumeranalysis Comparabilityisstrong largecommodityinformation youcanbuylocalnogoods Withmoretraditionalcash moresecureonlinepayment cashcanavoidlostorrobbed Buygoodsfromtheordertothegoodsdoortodoorwithoutperformance Savetimeandeffort Tolowerprices merchandiseonlinesaverentstorefront hiringemployeesandstoragecustodyandaseriesofcharges Thebookstoreinthehome theorderisnotrestrictedbytimeAndplace Therearemanydifferentkindsofthings 6 可编辑 Problemanalysis SWOTanalysis Strategicstrategyanalysis Businessmodelanalysis SuperiorityWeaknessopportunityThreaten Marketingstrategyanalysis Expansionstrategyanalysis 7 可编辑 Businessmodelanalysis Allvarietiesofpatterninchinawhethertheprofitanalysis Firstofall thewholemodelbusinessrequirementsofadvancedandconvenientwayofsettlement improvethedistributionsystemtosupport Butatpresentourcountry slawsandregulationsarenotperfect thereisnoperfectlogisticssystem cannotmeettherequirementsofthedevelopmentofthehardwareandsoftwareofthemodel Secondly thelocalonlinebookstoreismoresuitableforthecharacteristicsofwalkingbusinessroutetoprofessional Chinesebookindustrysupplychainisnotmature thewholesupplychainintegrationofinformationflowandlogisticshasjuststarted thedevelopmenttrackofexcellencewasacquiredbeforethesuccessfulexperienceisworthyofcarefulstudy Finally thecomprehensivedevelopmentofB2CinChina scase areusing towin mode andpeoplethoughtthatprofessionalcandobetter thattakethe developmentofaspecialvictory modelmaybemoresuitablefortheAmazon 8 可编辑 Marketingstrategyanalysis Marketingstrategy 9 可编辑 Alliancestrategy Acquisitionstrategy Expansionstrategy Toprovideopportunitiesforothercompanies tobecomethecompany spartners Strongwebsitetoenhancetheirownbrandwithhighviscosity thesiteitself ThroughthejointprogramAmazon othersitescanbeconnectedtotheAmazonhomepage sothatourcustomerscandirectlyintotheAmazonbookstore BecauseAmazonwithadiversifiedbusinessmodel soitisinvolvedinmanyaspects ifonlyrelyonAmazon sownstrengthisnotenough mustmaketheotherprofessionalwebsitetoserveit sointhedevelopmentprocessoftheAmazon animportantstrategyacquisitionisitsrapiddevelopment Amazonthroughtheacquisitionofsomeprofessionalwebsite toexpandthescopeofitsbusiness itonlysellsbooks tothelaterdevelopmentofsalesofclothing gifts toys householdappliancesandothermorethan20categoriesofgoods 10 可编辑 SWOTanalysis Weakness opportunity D Threaten 11 12 Fastmultipleexpansionrisk Timeliness deliverytime Unabletomaintainclosecommunicationwithcustomers LocalizationofTransnationalStrategiccaused Unabletobuildcommunityrelationsandtheatmosphere Weakness 13 可编辑 Thedevelopmentofnetworktechnology Opportunity Taxadvantages governmentsupport Economicglobalization marketexpansion Onlineconsumergroupsincreasesthenetworkconstructionaccelerated Technological 14 可编辑 Networkcopyrightdisputesunderglobalenvironment Threaten Thegovernmenttaxpolicychange canceltheshoppingonlinetaxrelief Oilprices laborpricesleadtorisingfreight Changesinthesocialinformation knowledgechannel Technological 15 可编辑 Successfulexperience improvement user data 16 improvement InEnglish itisspelledKaizen writtennextto improve hangingintheAmazonoperationcenter toimprovethewallcorner Improvingangle isforeverybody fromthemanagerdowntotheordinaryemployees todiscusshowtoimprovestorage cargo thegoods loading deliveryandaseriesoflinks reducethecostoftheefficiencyoftheplace Peopletogroupasaunit eachgroupforatopic withafewdaystodiscuss andthentheimprovementsuggestionsandmeasuresonimproving angle foreveryonetoshare Thebestadvicetoimprovestaff willbeCenterawardedmedals souvenirs bodycolorisnotthesameasthelisting ThisistypicalofleanmanagementtoToyotaledtheJapanesemanufacturingenterprisestostudywithpractice LeanmanagementhasbecomeoneoftheAmazoningrainedculture intheUnit