江苏省常熟市2016高考英语阅读理解暑假选练（7） Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers. An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance. Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs dont need high ratings to stay on the air.68. Why would weekend afternoons become dead time without sport programs?A. Because there would be few viewers.B. Because the advertisers would be off work.C. Because television programs would go slowly.D. Because viewers would pay less for watching television.69. The ratings are not important for golf and tennis programs because _.A. their advertisers are car makersB. their viewers are attracted by sportsC. their advertisers target at rich peopleD. their viewers can afford expensive cars70. What is the passage mainly about?A. Television viewers are determined by male viewers.B. Rich viewers contribute most to television companies.C. Sports are gaining importance in advertising on television.D. Commercial advertisers are the major sponsors of sport events.【参考答案】68、ACC【黑龙江哈尔滨第六中学四模】AThere are plenty of beauty schools throughout the country that can help to start a career in cosmetology(美容学). Nowadays, young people may not be able to afford a four-year college or it may not be something that they are interested in. Students are looking forward to attending a program of beauty schools where it will only take a few months to complete and start their careers right away to earn money.There can be many benefits of going to a cosmetology school. The expense is much less than that of attending a four-year university. Besides, attending a beauty school can gaining hands-on experience which can appeal to many people. Some students are not thrilled at sitting all day listening to lectures and taking notes and then having to study at night. Whats more, most programs of beauty schools will always keep up with the changing trends and fashions. So you will always be working on different hairstyles which can give you a lot of experience throughout the years of your career.If you are worried about finding a job after graduation, many beauty schools will offer help for immediate job placement which is a benefit in itself and will give you peace of mind that your school will help you and not make you have trouble looking for a job. Most colleges and universities are not equipped to do that because of the enormous amount of graduates each year.Cosmetologists will also get a great salary. Your average salary from beauty schools will depend on your location, but you may earn a salary of $ 30000-$35000 a year. This is not including tips which could be $200 or more a week.Not only can young people go to a beauty school, but people of all ages can start this career. As you can see, there are many benefits of beauty schools that can be the perfect opportunity for anyone to become a great cosmetologist.56. Some students perfer not to go to college probably because _.A. they are interested in beauty schools B. they dont have enough moneyC. they are not young any longer D. they are too busy to doing something useful5