TheFutureOfAugmentedRealityOnline AboutZugaraWhatIsAugmentedRealityWebcamSocialShopperDemoTheFutureOfAugmentedRealityOnlineAugmentedRealityStatisticsTheKeysToSuccessWithAugmentedReality Snapshot We reaninteractivemarketingagencywithapassionforemergingmediaandtechnologiesServices InteractiveVideo SocialMediaMarketing MobileMarketing Website ApplicationDevelopmentExpertise AugmentedReality GenXandGenYDemographicsFounded 2001Location LosAngeles NewYorkWeb Blog Facebook ABOUTZUGARA Dzie Dobry WEAREZUGARA ABOUTZUGARA OURINVOLVEMENTWITH AUGMENTEDREALITY ManagetheFacebookAugmentedRealityC ActiveMemberoftheAugmentedRealityConsortiumwww arconsortium org DevelopmentofFlash basedAugmentedRealityTechnologiesandSoftwareDevelopmentKits SDKs ZugARAugmentedRealityMarker ManagerTechnology ZugMOMotionCaptureTechnology ZugSTARStreamingAugmentedReality ZugMOMotionCaptureTechnology ZugMOMotionCaptureTechnology ZugSTARStreamingAugmentedReality ZugMOMotionCaptureTechnology ZugARMarkerTechnology ABOUTZUGARA OURINVOLVEMENTWITH AUGMENTEDREALITY WEBCAMSOCIALSHOPPER ZIMON CANNONBALLZ WhatIsAugmentedReality Augmentedreality AR isafieldofcomputerresearchwhichdealswiththecombinationofreal worldandcomputer generateddata virtualreality wherecomputergraphicsobjectsareblendedintorealfootageinrealtime Atpresent mostARresearchisconcernedwiththeuseoflivevideoimagerywhichisdigitallyprocessedand augmented bytheadditionofcomputer generatedgraphics Wikipedia WHATISAUGMENTEDREALITY WHATIS AUGMENTEDREALITY WHATISAUGMENTEDREALITY THEFUTUREOFINFORMATIONINTERACTION VIEW INTERACT ACCESS WHATISAUGMENTEDREALITY SCIENCEFICTIONIMAGINATION WHATISAUGMENTEDREALITY BECOMESREALITY WHATISAUGMENTEDREALITY RIGHTBEFOREYOUREYES WebcamSocialShopperDemo TheFutureOfAugmentedRealityOnline WHATISAUGMENTEDREALITY NEARLYEVERYMAJORINDUSTRYWILLUSEAR Retail Fashion Food Restaurant Automotive Travel Entertainment Sports Education RealEstate ConsumerPackagedGoods Electronics Government Healthcare Manufacturing Finance Aerospace WHATISAUGMENTEDREALITY ASWILLMAJORMARKETINGANDADVERTISINGCHANNELS THEFUTUREOFAUGMENTEDREALITYONLINE BRANDSAREALREADYUSINGAR AFewMajorBrandsHaveUsedAugmentedRealityAsPartofIntegratedCampaigns THEFUTUREOFAUGMENTEDREALITYONLINE SOMETOGREATEFFECT THEFUTUREOFAUGMENTEDREALITYONLINE FLASH AUGMENTEDREALITY FLARToolkitWorksInFlash NoAdditionalPlug in FlashPlayer10Penetration 93 5 FLARToolkitLicensingCostsAreNominal DevelopmentInActionscript FlashPlayer10 1WillSupportGreaterGraphicProcessingToSpeedUpDrawTimeInFlash Papervision3D MaturemarketsincludeUS Canada UK Germany France Japan Australia NewZealand FLARToolkitWillBecomeStandardForAugmentedRealityOnline AugmentedRealityStatistics HandheldplatformswilltransformtheAugmentedRealityecosystem withrevenueassociatedwithAugmentedRealitygrowingfromabout 6millionin2008tomorethan 350millionin2014 ABIResearchstudy AugmentedReality AddingInformationtoOurViewoftheWorld AUGMENTEDREALITYSTATISTICS AUGMENTEDREALITYREVENUE Marketsforwebcamsat 1 8billionin2008areanticipatedtoreach 3 2billionby2015 growinginresponsetodecreasesinunitcostsandincreases WintergreenResearch WorldwideWebCamMarketShares Strategies andForecasts 2009 2015 AUGMENTEDREALITYSTATISTICS WORLDWIDEWEBCAMGROWTHRATE AsoflastMarch2009 40 ofFacebookVideoUploadswereviaWebcam Businessweek FacebookGrowsAsAVideoPlatform AUGMENTEDREALITYSTATISTICS WEBCAMVIDEOUPLOADSONFACEBOOK CaseStudy overaonemonthperiod AUGMENTEDREALITYSTATISTICS CANNONBALLZARGAMESTATS UniqueVisitors11 672 OfUniqueVisitorsThatLoggedIntoFacebook11 AverageTimeSpentOnSite4min36sec OfUniqueVisitorsThatHadWebcams 80 OfUniqueRepeatVisitors25 Note thisnumberisinlinewithwhatBestBuysaw 78 whentheyintegratedanARexecutionintoaSundaycircular WouldyouviewanonlineAugmentedRealityexperienceifitrequiredyoutodownloadandinstallanInternetBrowserplug inotherthanFlash 256Votes AUGMENTEDREALITYSTATISTICS ARPOLLS BROWSERPLUG IN Doyouhaveawebcamonanyofyourcomputers ordoyouplantohaveonewithin6months 307Votes AUGMENTEDREALITYSTATISTICS ARPOLLS DOYOUHAVEAWEBCAM TheKeysToSuccessWithAugmentedReality 1AugmentedRealityBasedOnUtility 2SocialMediaIntegration 3LongTermGainvs ShortTermFame Dzi kuj