ConstructingtheAffinity Step1PhrasetheIssueStep2BrainstormIdeasStep3SortIdeasinSilenceStep4CreateSummaryCards AffinityEssentials KeySuccessBehaviorsDiscuss don tdominateSuspendsolutionsuntilprocessiscompleteListen listen listen keepyourmindandearsengagedEncourageeveryonetomakeunusualconnectionsamongideas StepsataGlance Affinity CGp 11 Step by StepConstruction MJIIp 12 Whataretheissuesinvolvedinplanningfunfamilyvacations Step1PhrasetheIssue Step by StepConstruction MJIIp 13 Step2BrainstormIdeas Step by StepConstruction MJIIp 14 Step3SortIdeasinSilence IllustrationNote Thereare5to10moregroupingsofideasinatypicalAffinityDiagram Step by StepConstruction MJIIp 15 Step4CreateSummaryCards AffinityExample MJIIpp 17 18 CGp 15 IssuesSurroundingImplementationoftheBusinessPlan InformationprovidedcourtesyofGoodyear Reconciliationwith corporateresource allocation Ownershipofplan doesn tcross functionallines Plannotintegrated Poordefinitionof prioritizationformarket introduction Fightingdaily problems alligator swamp Planningapproach notstandardized Meansnotclearly defined Unrealisticgoals createBlueSky attitude Planisnotlinkedto unitfinancialgoals Ourbusinessplanningapproachmustbeimproved Thegroupcouldfunctionmoreeffectively Functionalgroupsnot trustingeachother Groupmembersnot makingindividual commitmentto successoftheplan Rewardsdonot compensateteam playing Nostrongcommitment tothegroup Insufficientteam approachtonew productdevelopment andintroduction Them us perception Communication betweenfunctional groupsdifficult Groupisnotfocal pointforconflict resolution Communicationissues withinthegroup Limitedresourcesarea challenge Complexitydrivenby customerdemands requiresadded investment Capitalavailability limitsopportunities Lackoftimeand resources Lackintegrationof supportgroupplans Fasterpaceof product introductions stretches resources Fastnewproduct introductionsstretch resources Capacitymaynot meetneeds Salesforecastis notaccurate Productioncapacity Productioncapability tosupportchanging requirements External factorsimpact implementation Newgovernment regulations Possibilityof economic downturn CGp 20 IssuesinBuyingaCar AffinityExample