高等学校英语拓展系列教程 主编 任书梅王璐 副主编 曹颖 外语教学与研究出版社 Chapter9 电子商务 ElectronicCommerce LectureOutline WhatIsE Commerce 什么是电子商务 BenefitsofE Commerce电子商务的好处 TypesofE Commerce电子商务的类型 ElectronicDataInterchange EDI 电子数据交换 B2BE Commerce企业间的电子商务 B2CE Commerce OnlineShopping企业与消费者间的电子商务 网上购物 E Learning电子学习 GoingGlobalwithInternetMarketing利用因特网营销走向全球 Lead inactivities Shoppingonlinenowseemstobeverytrendybecauseofitsspeedinessandconvenience Youcanshopathomewithoutgoingoutside Inspiteofthis therearestillsomepeoplewhomaygetonlinequitefrequently eveneveryday butnevershoponline Lead inactivities HaveyoueverboughtanythingthroughtheInternet Ifyouhave whydoyoudecidetoshoponline Ifyouhavenot whatarethereasonsforyounottryingtodoso Lead inactivities Possiblereasonsfornotdoingso AdditionalInfo Don ttrustwebsites beafraidofbeingcheated Beafraidofthequalitiesoftheproducts Beafraidthatthegoodafter servicecannotbeprovided Beunfamiliarwithordon tknowhowtoshoponline TherearenoproductsonlinethatIwant Paymentanddeliveryproceduresarecomplicatedandinsecure Thegoodsarenotplentifulenough WhatIsE Commerce E CommercereferstodoingbusinessthroughelectronicmediaorthepracticeofbuyingandsellingproductsandservicesovertheInternet utilizingtechnologiessuchastheWeb ElectronicDataInterchange EDI email electronicfundtransfersandsmartcards withoutface to facemeetingbetweenthetwopartiesofthetransaction WhatIsE Commerce E Commerceisexpectedtoboombeyondlimitsinthenearfuture anditwillplayamajorroleinthewaythatsmall mediumandlargecompaniesconductbusinesseitherwiththeirconsumersorotherbusinesses WhatIsE Commerce WhatIsE Commerce AdditionalInfo Theboundariesbetween conventional and electronic commercewillbecomeincreasinglyblurredasmoreandmorebusinessesmovesectionsoftheiroperationsontotheInternet WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail OvercomeGeographicalLimitationsIfyouhaveaphysicalstore youarelimitedbythegeographicalareathatyoucanservice Withane commercewebsite thewholeworldisyourplayground Additionally theadventofM commerce e commerceonmobiledevices hasdissolvedeveryremaininglimitationofgeography WhatIsE Commerce AdditionalInfo WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail GainNewCustomerswithSearchEngineVisibilityPhysicalretailisdrivenbybranding relationships Inadditiontothesetwodrivers onlineretailisalsodrivenbytrafficfromsearchengines Itisnotunusualforcustomerstofollowalinkinsearchengineresults andlanduponane commercewebsitethattheyhaveneverheardof WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsOneofthemosttangiblepositivesofe commerceistheloweredcost Apartoftheseloweredcostscouldbepassedontocustomersintheformofdiscountedprices Thefollowingaresomeofthewaysthatcostscanbereducedwithe commerce WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsAdvertising MarketingOrganicsearchenginetraffic pay per click andsocialmediatrafficaresomeoftheadvertisingchannelsthatcanbecost effective WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsPersonnelTheautomationofcheckout billing payments inventorymanagement andotheroperationalprocesses lowersthenumberofemployeesrequiredtorunane commercesetup WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LowerCostsRealEstateThisoneisano brainer Ane commercemerchantdoesnotneedaprominentphysicallocation WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail LocatetheProductMoreQuicklyOnane commercewebsite customerscanclickthroughintuitivenavigationoruseasearchboxtoimmediatelynarrowdowntheirproductsearch Somewebsitesremembercustomerpreferencesandshoppingliststofacilitaterepeatpurchase WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail EliminateTravelTimeandCostItisnotunusualforcustomerstotravellongdistancestoreachtheirpreferredphysicalstore e commerceallowsthemtovisitthesamestorevirtually withafewmouseclicks WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail ProvideComparisonShoppingE commercefacilitatescomparisonshopping Severalonlineservicesallowcustomerstobrowsemultiplee commercemerchants findthebestprices WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail ProvideComparisonShoppingTop15MostPopularComparisonShoppingWebsites1 BizRate2 NexTag3 shopLocal4 slickdeals5 woot6 coupons7 pronto8 shopzilla9 ShopAtHome10 smarter11 PriceGrabber12 fatwallet13 DealTime14 Become15 DealNews WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail EnableBargains Coupons GroupBuyingThoughtherearephysicalequivalentstobargains coupons groupbuying onlineshoppingmakesitmuchmoreconvenient Ifacustomerhasadeepdiscountcouponforturkeyatonephysicalstore toiletpaperatanother shemayfinditinfeasibletoavailofbothdiscounts Butthecustomercoulddothatonlinewithafewmouse clicks WhatIsE Commerce AdditionalInfo AdvantagesofE CommerceoverStoreRetail ProvideAbundantInformatione commercewebsitescanmakeadditionalinformationeasilyavailabletocu