乡镇企业发展（Township enterprise development）Abstract: SMEs are an important support force for Chinas rapid economic growth, but in the process of its development is also facing a series of difficulties and challenges.From the analysis of the two aspects of the enterprise and the government, it is believed that the SMEs themselves should improve the development mechanism, improve the quality and management of the enterpriseIn order to improve our strength, we should give appropriate support to SMEs in terms of preferential policies and financial services so as to enable our country toSmall and medium-sized enterprises out of difficulties and healthy development. Key words: small and medium-sized enterprises; development; WTO; measures; at present, Chinas industrial and commercial registrationThere are more than 1000 small and medium-sized enterprises, accounting for 99% of the total number of enterprises in the country. By the end of 2000, the countrys industrial output value of 60% and 40% of the realizationProfits and taxes come from small and medium-sized enterprises; the development of small and medium-sized enterprises has solved the employment problem of 75% of the workers in the whole country; about 150 billion dollars in ChinaAbout 60% of the total export comes from smes. Thus, SMEs play a decisive role in Chinas economic growth and social developmentThe role of large enterprises can not be replaced by the strategic position. However, due to various reasons, Chinas small and medium enterprises continue to develop in the positiveFaced with a series of difficulties and challenges, this paper attempts to analyze the two aspects of internal and external enterprises, and put forward to promote Chinas SMEs out of difficultiesCountermeasures and measures for environmental and health development. I. the difficulties and challenges faced by SMEs in China at this stageSmall business is still a weak economy, because of the external environment and the enterprise scale, technology and other reasons, small and medium-sized enterprises in market competition in the faceSome insurmountable obstacles lead to the plight of enterprise development. The problems are highlighted as follows: (1) low management level and single product structure,The technology content is low; (2) the production blindness is big, the socialization and the specialized degree are low; (3) the labor force is intensive, the high-level talented person resources drain awaySerious; (4) serious shortage of funds, backward technology, outdated equipment and so on. In addition, compared with large enterprises, China has always been rightLittle attention has been paid to the development of small enterprises, to support the development of small and medium-sized enterprises and to provide a comprehensive legal guarantee system and social service system for themNot established, it also objectively hindered the healthy development of smes. Chinas accession to the WTO has brought development to SMEsAt the same time, it also faces new challenges: after entering WTO, the game rules of the market tend to be transparentThe localization advantage will disappear. The access threshold for foreign-funded enterprises will be reduced and their non operating risks will be reduced, which will be intense among small and medium-sized enterprises in ChinaCompetition, the traditional state-owned and collective small and medium enterprises, due to aging equipment, low technical quality and operating mechanism, financing problems will be more difficultWith emphasis, it will be more difficult for enterprises to reform their systems, while high-tech SMEs will be confronted with serious foreign capital intensive and technology intensive enterprisesTo attack。 Two, to promote the development of SMEs in China 1. of SMEs should take measures. (1) small and medium-sized enterprisesMust improve their own quality. Compared with large enterprises, small and medium-sized enterprises, especially small and medium-sized state-owned enterprises, generally have backward technology and equipmentLow quality, lack of qualified personnel and poor quality of products. Therefore, small and medium-sized enterprises can improve the cultural knowledge of enterprise personnel through education and trainingAnd the level of scientific and technological knowledge, so as to improve the management ability of managers, improve the technical proficiency of workers, and accelerate the production of enterprise labor productivityHigh, through technological innovation, change the status of technology and equipment behind, and enhance the ability of enterprises to develop new products, with a view to skillfully control the market.(2) accelerating the establishment of a development mechanism in line with the market economy. In order to participate in the competition of market economy, enterprises must first esta