AppleiPhoneMarketingPlan GroupAssignment ArabAcademyforScience TechnologyandMaritimeTransportationMBAGroupH AhmadullahEl HadidyBasemGaberHanyAbdulwahabKareemRaslanMoustafaHanafyTamerYousif AppleiPhoneMarketingPlan ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyImplementationBudgetControl ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl ExecutiveSummery ThePast SteveJobs SteveWozniakandRonaldWayneestablishedAppleonApril1 1976inordertoselltheApple1ComputerKitthatwashandbuiltbySteveWozniak TheApple1wassoldasamotherboard withCPU RAMandbasictextualvideochips lessthanwhatisconsideredapersonalcomputertoday Applewasresponsibleforcreatingthedesktoppublishingmarketduetotheirinnovativeprogrammes PageMakerandLaserWriter Between1983and1996Appleexperimentedwithanumberoffailedconsumertargetproductsincludingdigitalcameras portableCDplayers speakers videoconsolesandTVappliances Marketshareandstockpricesdecreased In2001 AppleintroducedtheiPodportabledigitalaudioplayer Theproductwasphenomenallysuccessful over100millionunitsweresoldwithin6years ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl ExecutiveSummery ThePresent January2007 SteveJobs theCEOandCo FounderofApple announcesthatAppleComputerIncorporatedwouldnowbeknownasAppleInc HealsorevealsthelonganticipatediPhone acombinationofanInternet enabledsmartphoneandtheiPod InJune2008 heannouncesthattheiPhone3GwouldbereleasedinJuly2008 thisnewerversionaddedsupportfor3GNetworkingandassistedGPSnavigation amongotherthings TheFuture Appleplansonfocusingonsatisfyingpersonalconsumerdemandsratherthanmerelyfulfillingademographicrequirementaswellas improvingperformanceandstabilityratherthanintroducingnewfeatureswhenreleasingnewversionsofanyproduct ThinkDifferent ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl ExecutiveSummery TheiPhonetargetsconsumerswhoneedtostoreinformationandcommunicateorpeoplewhowantentertainmentonthego Applestargetsegmentsconsistofprofessionals students corporateusers entrepreneurs andhealthcareworkers Currently themarketforhigh endphonesliketheAppleiPhoneissmall FewpeoplewantInternet video andPDAfeaturesinonedevicebecauseofthehighprice Thesmartphonemarketisstillrelativelysmallcomparedwithgeneralphonemarket Themarketwillrapidlyincreaseincomingyearsduetolowerpricesandgreaterpower ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl SituationalAnalysis PoliticalSituationTaxationissomethingthatgovernmentsputandAppleshouldbestudythisascountrybycountrycasetoanticipateprofitability andpricingstrategy ImportinglawsintheworldwithGATTareinfavoroftrading Countriesareveryvariableinstabilityof soweshouldstudyeachcountrycasebycase EconomicalSituationEconomicalgrowthworldwideisinabigrecessionwhichneedcarefulmanipulationPotentialityofthemarketisdecreasingbutitishigherthananyothersintheTelecomsector ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl SituationalAnalysis Socio CulturalSituationPopulationgrowthleadingtoexpansionofthesectorneedsforcellphones Peopledependmoreanmoreonmobilecommunicationeverywhere Thereiseducationalgrowthintheworld Culture sperceptionofthetechnologicaldevicesispositiveworldwide Literacy illiteracylevelisnotaffectingusingcellphonesbutaffectinghightechnologicalcellphones thisfactneedstobeconsidered AcceptanceofimportedproductsinsomecountriesarelessifthereislocalproviderTherearedifferentsocialviewsthatmayaffectproductshouldbeconsidered e g BoycottingAmericanproductsintheIslamicworld ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl SituationalAnalysis TechnologicalSituationLeveloftechnologyintheworldisincreasing Internetlevelofawareness usageforindividuals industrialaspectareincreasingworldwideFixedphonelinescapacityanddevelopmentattempts Newtechnologiesinthecellphonesareincreasing Futureplansfortechnologicallinkagebetweencities universities colleges hospitalsandotherinstitutesareincreasingandcanbeconnectedtocellphonesLevelofusageoftheE Technology onlinebidding billing complaints bloggingetc arehighandtrendy ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl SituationalAnalysis CompetitionSituationThereare19260cellphoneproducerintheworld buttherearemorethan15bigcompaniescompetingattheworldlevelMarket ExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControl SituationalAnalysis EnvironmentalSituationTheglobalconcernoftheGlobalWarmingissue otherpollutioneffectsconcerningthepackagingmaterialandradiationofthecellphonesThedema