WesternIdahoCollege StudentLifeWebSiteCommitteePhilosophyProposalandRecommendations2 23 03 Thepracticeofstudentaffairs mustshiftfromacampus basedmodeltoalearner basedmodel whereverthatlearneris Theemphasiswillshiftfromprovidingresourcesinacampusenvironmenttolinkingthelearnerwiththoseresourceswhereverthelearnerislocatedandwhereverthoseresourcesareneeded Upcraft M Goldsmith H 2000 Technologicalchangesinstudentaffairsadministration InTheHandbookofStudentAffairsAdministration M BarrandAssociates Eds Jossey Bass SanFrancisco Abstract Thepurposeofthiscommitteewastocreateanewwebsitephilosophy Basedonthecontentofthatphilosophy itwasdeterminedthatthecurrentwebsiteshouldbecritiquedandredesigned Resultsofthecritiqueledtoseveralrecommendationsandoptionsforimplementation Itistheopinionofthiscommitteethatinordertomakethephilosophyandthewebsitecongruent ourrecommendationsshouldbeputintopractice StudentServicesWebSiteTrends Processesareredesignedfromtheexternalstudent s customer sperspectiveinsteadoftheinternalperspectiveoftheinstitution Barrierstoinformationareremovedbyprovidingonlineaccess Consistentinstitutionalbrandimageispresentedinallmaterials Consistencyandexcellenceoftheserviceexperiencearedevelopedateachtouchpoint Focusofservicesshiftsfromtransactionaltoexperiential Burnett D J 2002 InnovationinStudentServices BestPracticesandProcessInnovationModelsandTrends RetrievedFebruary18 2003from Especiallyforsmallcollegesinsmalltowns you vegottoprovidesomesortofvisualconnection PaulPribbenowAdministratorsestimatethat60 70 ofthehitsontheirsitescomefromoutsidetheircampuses McCollum K 1999 CollegesrevampWebpageswithprofessionalhelp ChronicleofHigherEducation 45 25 26 Whyisadivisionalwebsiteimportant 2001Internetusebyage9 17 ProspectiveStudents 68 8 18 24 TraditionalStudents 65 25 49 Non TraditionalStudents Parents Alumni 63 9 U S CensusBureau 2002 StatisticalAbstractoftheUnitedStates pp713 Itisestimatedthat70 ofstudentinteractionswiththeinstitutionwilltakeplacethroughself service Burnett D J 2002 InnovationinStudentServices BestPracticesandProcessInnovationModelsandTrends RetrievedFebruary18 2003from Whyisadivisionalwebsiteimportant Whyisadivisionalwebsiteimportant Improvedcustomersatisfactionthrough24 7informationaccessEqualaccessibilityExceedingcustomerexpectations Duetoservicesthattheyareabletoreceivefromotherwebbasedcompanies students andstaffandfaculty increasinglywillexpectservicestobeavailableona24 7basisandtobepersonalizedbasedontheirneedsandinterests Kidwell J J Mattie J Sousa M 2000 Preparingyourcampusfore business InTheEisforeverything R N Katz D G Oblinger Eds Jossey Bass SanFrancisco MarketourservicesbyImprovingourcompetitivepositionontheWebShowcasingopportunitiestopotentialstudentsandfacultyUtilizingourpublicityoutletsTobetechnologicallyadvancedIncomparisonwithotherhighereducationinstitutionsWithinthefieldofStudentAffairs Whyisadivisionalwebsiteimportant Whatisthedivisionalwebsitetryingtoaccomplish Improvingaccessofallstudents traditionalandnontraditional minorityanddisabledProvidingnecessaryservicestoallconstituencies on lineforms efficientcommunications currentinformationHeighteningawarenessofourservicesIncreasingenrollmentandretentionKeepingconstituenciesawareofdivisionevents TofurtherthemissionofW I C by Whoisourtargetaudience InternalConstituenciesStudentsFacultyStaffAdministrationBoardofDirectors ExternalConstituenciesProspectivestudentsParentsAlumniPotentialemployeesLocalandworldcommunity Thepreviousfactors commitmenttoconstituencies furtheringthemissionofthecollege concernforpresentonlinetrendsandashiftingparadigminstudentservices ledustodevelopthefollowingphilosophyfortheWesternIdahoCollegeStudentLifewebsite WebSitePhilosophy InordertofurtherthemissionofWesternIdahoCollegeandtoservecurrentandfutureconstituencygroups itisnecessarytocreateadynamiconlinerepresentationofourdivision Therefore thephilosophyoftheStudentLifewebsiteistoprovidediversepopulationswithqualitycustomerserviceinacentralized onlineresource Thiswebsiteisdesignedwiththeuserinmind toprovideeaseofaccess viewing andnavigationinanefforttoenhanceeachonlineinteractionwiththeStudentLifeDivisionatWesternIdahoCollege Basedontheaforementionedphilosophy thefollowingarecritiquesofthecurrentStudentLifewebsite SWOTAnalysis Strengths AwebsitehasbeendevelopedGoodfoundationCentralizedinformationalsourceSimplelayoutProminentdisplayofnameandlogoEventscalendar Weaknesses WastedresourcesOutdatedinformationInconsistentpagetopagedesignBrokenlinksGrammaticalerrorsNotstimulating i e nopicturesDistractingcolorusage Opportunities GrowthpotentialConstituentoutreachRecruitmenttoolRedesignforconstituentswithdisabilitiesInformationexchangePublicforumOnlinedocuments Threats DangerofbecomingobsoleteCustomerdissatisfactionContractualandlegalliabilitiesOvershadowedbycompetitorsLossofpotentialstudentsLackofbrowserneutralityUnfavorableimpression Basedonthepreviouslymentionedcritiquesandphilosophy thecommitteedevelopedthefollowingrecommendations RecommendedImmediateChanges Cr