Country Style Cooking Restaurant Chain November 2013 NYSE CCSC Investor Presentation 1 Disclaimer These materials have been prepared by Country Style Cooking Restaurant Chain Co Ltd CCSC or the Company solely for your information and for your use and may not be copied reproduced distributed redistributed or passed on directly or indirectly to any other person in any manner or published in whole or in part for any purpose This presentation does not constitute an offer to sell or solicitation of an offer to buy or acquire securities of CCSC in any jurisdiction or an inducement to enter into investment activity This presentation contains forward looking statements including statements about industry development and the Company s financial or business outlook strategy and market opportunity and statements about the Company s historical results may suggest trends for its business These statements are forward looking statements within the meaning of the U S securities laws These forward looking statements are made only and are based on estimates and information available to the Company as of the date of this presentation These forward looking statements are not guarantees of future performance and are subject to risks uncertainties and assumptions that are difficult to predict and beyond the Company s control The Company assumes no duty to and does not undertake to publicly update or revise any forward looking statements You are cautioned that actual results of the Company may differ materially from those set forth in the forward looking statements herein and future results could materially differ from historical performance 2 Overview Capital Structure Business A fast growing quick service restaurant chain in China offering delicious everyday Chinese food to Chinese customers who desire fast and affordable quality meals Price 11 13 2013 10 25 Market Cap 271 6 mm 52 Week Range 5 95 11 26 Diluted weighted average ADSs 26 5 mm 1 ADS 4 Common Shares Mission To be the No 1 QSR chain brand in China Selected Financials Q3 13 Revenue 63 8 mm up 19 5 y o y Q3 13 Restaurant level Operating Margin 18 6 Q3 13 Net Income 4 4 mm compared to 5 1 mm Q3 13 Non GAAP Net Income 5 1 mm compared to 5 7 mm Q3 13 Adjusted EBITDA 8 6 mm compared to 7 5 mm 3 1 Company Overview 4 A Growing QSR Chain Presence peers restaurant numbers based on respective official websites as of November 2013 By number of restaurants in Chongqing and Sichuan We are a leading Chinese restaurant chain in our home markets Southwestern China 234 273 116 84 43 14 China Up and Comers Award Recommended Delicious Cuisine Brand Award Ten Most Popular Brand Award High Customer Loyalty Strong Brand Recognition High Customer Loyalty the RMB US exchange rates applied are current as of the end of each reporting period 1 Unless otherwise noted all translations from RMB to US dollars in this announcement were made at the noon buying rate of the end of each period in the City of New York for cable transfers in RMB per U S dollar as certified for customs purposes by the Federal Reserve Bank of New York 32 Performance Guidance 2009 actual new added 2010 actual new added 2011 actual new added 2012 actual new added 2013 plan to add 38 51 72 68 60 Q1 12 actual Q2 12 actual Q3 12 actual Q4 12 actual Q1 13 actual Q2 13 actual Q3 13 actual Q4 13 projection 285 3 279 7 327 0 296 5 307 2 325 7 390 6 325 335 New Store Growth net Quarterly Revenue Projection RMB mm