Apple COMPANYPROFILE Companyname AppleInc now AppleComputerInc until2007 1 9 Companytype PubliclimitedcompanyDateestablished April1 1976Employees 60 400employees2 900full timetemporaryemployees AppleInc OnAug 10 2011 themarketvalue about 337billion rankedthe1st exceedingExxonMobilCorp about 333billion Marketcapitalization Keynumbersforfiscalyearendingseptember 2011 Revenue 2007 2011fiscalyearrevenueandprofit Totalassets 116 371million AppleInc Financialstate Shareprice 1976 1980 TheearlyyearsApril1 1976 ApplewasestablishedbySteveJobs SteveWozniakandRonaldWayne toselltheAppleIpersonalcomputerkit April16 1977 TheAppleIIwasintroduced May1980 ThecompanyintroducedtheAppleIIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket 1981 1985 LisaandMacintosh1978 SteveJobsbeganworkingontheAppleLisa 1982 HewaspushedfromtheLisateamduetoinfighting andtookoverlow cost computerproject theMacintosh 1986 1993 Riseandfall1989 1991 the firstgoldenage oftheMacintosh1991 1993 fallinotherproducts Culture History 1994 1997 Attemptsatreinvention1994 ApplealliedwithIBMandMotorolaintheAIMalliance November10 1997 AppleintroducedtheAppleOnlineStore tiedtoanewbuild to order 订单生产 manufacturingstrategy 1998 2005 ReturntoprofitabilityAugust15 1998 Appleintroducedanewall in onecomputer theiMac OnMay19 2001 thefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia 2005 2007 TheInteltransitionJanuary10 2006 ApplebeganproducingIntel basedMaccomputers 2007 2011 iPhone iPodTouchandiPad History OnJune7 2011 SteveJobsgaveapresentationtoCupertinoCityCouncil detailingthearchitecturaldesignofthenewbuildinganditsenvirons Thenewcampusisplannedtohouseupto13 000employeesinonecentralfour storiedcircularbuilding withacaf for3 000sittingpeopleintegrated surroundedbyextensivelandscape withparkingmainlyundergroundandtherestcentralizedinaparkingstructure Therewillbeadditionalbuildingssuchasanauditorium afitnesscenterandadedicatedgeneratingplantasprimarysourceofelectricity poweredbynaturalgasandothermoreenvironmentallysoundmeans Architecture HumanResourcesManagement Tomanageitsproductsandmarketing AppleComputerhadfiveproductdivisionsresponsibleforthedevelopment evaluationandmanufactureofcomputersystems software andperipheraldevices e g Macintosh Italsohadfourproductsupportdivisionswhichhandledmarketing distributionandpost saleproductsupport e g NorthAmericanSalesDivision Inaddition therewereanumberofadministrativedepartmentsinchargeofoverseeingApple sday to daycorporateactivities e g theFinanceDepartment Torecognizethebestofitsemployees ApplecreatedtheAppleFellowsprogram awardingindividualswhomadeextraordinarytechnicalorleadershipcontributionstopersonalcomputingwhileatthecompany TheCompanymanagesitsbusinessprimarilyonageographicbasis Accordingly theCompanyhasdeterminedthatitsreportableoperatingsegments whicharegenerallybasedonthenatureandlocationofitscustomers consistoftheAmericas Europe Japan Asia PacificandRetail TheresultsoftheAmericas Europe JapanandAsia PacificreportablesegmentsdonotincludetheresultsoftheRetailsegment TheAmericassegmentincludesbothNorthandSouthAmerica TheEuropesegmentincludesEuropeancountries aswellastheMiddleEastandAfrica TheAsia PacificsegmentincludesAustraliaandAsiancountries otherthanJapan TheRetailsegmentoperatesAppleretailstoresworldwide Eachreportableoperatingsegmentprovidessimilarhardwareandsoftwareproductsandsimilarservices OrganizatonalStructures Subsidiaries Headofdepartment PreviousLeaders ThreeAppleschangedtheworld ThefirstoneseducedEve ThesecondoneawakenedNewton ThethirdonewasinthehandsofSteveJobs 求知若渴 大智若愚 Nationality American Born February24 1955 inSanFrancisco California Education AttendedReedCollege 里德学院 in1972 Family AdoptedsonofPaul billcollector andClara accountant Jobs marriedLaurenePowell children four SteveJobs In1976 SteveJobsandWozniakfoundedApple Theycobbled 拼凑 togethertheircombinationofamicroprocessor avideoscreen andJobs mostimportantcontribution atypewriter stylekeyboard TheinventorscalledittheAppleI In1977 thecomputerAppleIIwasintroduced whichwasthefirstsuccessfulmass marketpersonalcomputer In1986 JobsleftthecompanyandstartedhisowncompanyNeXT In1996 JobsreturnedtoAppleandservedastheCEO Inrecentyears ApplehasmadeaseriesofsuccessfulproductssuchasiPod iTunes iPadandiPhone JobsandApple WhatJobssaid Theonlywaytodogreatworkistolovewhatyoudo Ifyouhaven tfoundityet keeplooking Don tsettle Aswithallmattersoftheheart you llknowwhenyoufindit 成就一番伟业的唯一途径就是热爱自己的事业 如果你还没能找到让自己热爱的事业 继续寻找 不要放弃 跟随自己的心 总有一天你会找到的 Innovationdistinguishesbetweenaleaderandafollower 领袖和跟风者的区别就在于创新 Yourtimeislimited sodon twasteitlivingsomeoneelse slife 你们的时间有限 所以不要浪费时间活在别人的生活里 Don tletthenoiseofother sopinionsdrownoutyourowninnervoice 不要让任何人的意见淹没了你内在的心声 Rangeofproducts Software MacOSX QuickTime iLife iWork iTunes Aperture FinalCutStudio LogicStudio iOS Hardware Mac iPod iPhone iPadseries Software Mac ThefirstMacintosh releasedin1984 UpdatingofiPhone 1 3GS iPhone5 iPhone416GRMB3988 4SRMB5000 16G 3G iPod Classic Nano