RogerD Blackwell PaulW Miniard andJamesF Engel ConsumerBehavior NinthEditionCopyright 2001byHarcourt Inc Allrightsreserved ConsumerBehaviorandConsumerResearch CHAPTER1 Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved WhatisConsumerBehavior Activitiespeopleundertakewhenobtaining consuming anddisposingofproductsandservices Obtaining Consuming Disposing ConsumerInfluences OrganizationalInfluences ConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerInfluences OrganizationalInfluences CultureEthnicityPersonalityValuesLife stageFamilyIncomeFeelingsAttitudesOpinionsAvailableResourcesMotivationsPastExperiencesPeerGroupsKnowledge BrandProductFeaturesAdvertisingWordofMouthPromotionsRetailDisplaysPriceQualityServiceStoreAmbianceConvenienceLoyaltyProgramsPackagingProductAvailability Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved Obtaining Consuming Disposing ConsumerInfluences OrganizationalInfluences ConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved Obtaining Consuming Disposing Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved Obtaining Consuming Disposing HowyoudecideyouwanttobuyProductsyouconsiderbuyingWhereyoubuyHowyoupayforproductHowyoutransportproducthome HowyouuseproductHowyoustoretheproductinyourhomeWhousestheproductHowmuchyouconsumeHowproductcompareswithexpectations HowyougetridofremainingproductHowmuchyouthrowawayafteruseIfyouresellitemsyourselforthroughaconsignmentstoreHowyourecycleproducts Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved OBTAININGHowyoudecideyouwanttobuyProductsyouconsiderbuyingWhereyoubuyHowyoupayforproductHowyoutransportproducthome CONSUMINGHowyouuseproductHowyoustoretheproductinyourhomeWhousestheproductHowmuchyouconsumeHowproductcompareswithexpectations DISPOSINGHowyougetridofremainingproductHowmuchyouthrowawayafteruseIfyouresellitemsyourselforthroughaconsignmentstoreHowyourecycleproducts CONSUMERINFLUENCESCultureEthnicityPersonalityFamilyLife stageValuesIncomeAvailableResourcesAttitudesOpinionsMotivationsPastExperiencesFeelingsPeerGroupsKnowledge ORGANIZATIONALINFLUENCESBrandProductFeaturesAdvertisingWordofMouthPromotionsRetailDisplaysPriceQualityServiceStoreAmbianceConvenienceLoyaltyProgramsPackagingProductAvailability ConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved WhyStudyConsumerBehavior ConsumerBehaviorHelpsAnalyzeConsumers IncreasingInfluenceConsumerBehaviorEducatesandProtectsConsumersConsumerBehaviorHelpsFormulatePublicPolicyConsumerBehaviorAffectsPersonalPolicy Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearch HowToStudyConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods ObservationGaininginformationbyobservingconsumersindifferentsituations innaturalorartificialsetting Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods ObservationGaininginformationbyobservingconsumersindifferentsituations innaturalorartificialsettingIn homeobservation examininghowandwhenconsumersuseandconsumeproductsintheirhouseholdsShadowing followingandobservingconsumersintheshoppingandconsumptionprocesses Researchersmayaskquestionsaboutreasonsforbehaviors Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods InterviewsandSurveysSurveys efficientmethodforgatheringinformationfromalargesampleofconsumersbyaskingquestionsandrecordingresponses telephoneandInternetsurveys mallinterceptsandmailquestionnaires Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods InterviewsandSurveysSurveys efficientmethodforgatheringinformationfromalargesampleofconsumersbyaskingquestionsandrecordingresponses telephoneandInternetsurveys mallinterceptsandmailquestionnaires FocusGroups agroupdiscussionleadbyaskilledmoderatoranddesignedtoprobespecifictopicsin depth Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods InterviewsandSurveysSurveys efficientmethodforgatheringinformationfromalargesampleofconsumersbyaskingquestionsandrecordingresponses telephoneandInternetsurveys mallinterceptsandmailquestionnaires FocusGroups agroupdiscussionleadbyaskilledmoderatoranddesignedtoprobespecifictopicsin depthLongitudinalStudies repeatedmeasuresofactivitiesovertimetoexaminechangesinbehaviors opinions Blackwell Miniard andEngel ConsumerBehavior NinthEdition Co