OperationsManagement运营管理 云南大学商旅学院吴奇志 PleaseContactCellPhone 0871 6770167Email victorwqz victorwqz AnnouncementPleasenotifymeinadvanceifyouareabsentorlate takingaFrenchleaveisnotallowed AccordingtotherulesmadebyMBAoffice thosewhoareabsentonethirdorabovefromthetotalclasseswillbebarredfromthefinalexam nomatterwhatgradeyougetintheother2 Ifyouhaveanycomments pleasefeelfreetoletmeknow eitherbyemail phonecallorface to facetalk I dpreferthelatterforitshighefficiency YoursuggestionsarewelcomedsoIamopentothemallthetime Besides I dlikeyoutotreatmenotonlylikeateacher butafriendaswell ThanksforthePOMcourse foritservesasabridgebetweenus PerformanceAppraisalParticipation Attendance 25 Assignment CaseStudyinWrittenForm 25 FinalExam 50 OperationsManagementforCompetitiveAdvantageRichardB Chase NicholasJ Aquilano F RobertJacobsNinthEditionMcGraw Hill TextBook MainReferenceBooks1OperationsManagementJayHeizer BarryRender SeventhEdition PearsonEducation2OperationsManagementWilliamJ Stevenson SeventhEdition McGraw Hill GuidelineinTeachingThisCourse Focusonbird s eyeviewofPOMratherthanacertainspecificcontent FocusonthemanagerialmatterofPOMratherthanmethodologiesandtechniques FocusonthemostusefulsegmentsofPOMratherthanacomprehensiveones andLecture casestudy assignment discussion andsitetouring speechesgivenbycelebritiesofPOM willcomprisethetotalactivitiesofthiscourse HowtoBecomeAPOMExpert YoushouldhaveasoundmathematicalsenseforsomanyPOMproblemsneedtobecalculated YoushouldhaveagoodknowledgeofcomputerscienceforitisavaluabletooltotacklePOMproblems Youshoulddealwiththerealproblemsbyusingthebookknowledge Last notleast youshouldbefamiliarwiththeEnglishlanguagebecausethenewlyemergedPOMtechniquesaremostlyexplainedinthislanguage OperationsManagementIntroductiontoOperationsManagementChapter1 Outline WHATISOPERATIONSMANAGEMENT THREEORGANIZATIONALFUNCTIONSWHYSTUDYOM OPERATIONSDESCISIONSWHATOPERATIONSMANAGERSDOWHEREARETHEOMJOBS Outline Continued THEHERITAGEOFOPERATIONSMANAGEMENTOPERATIONSINTHESERVICESECTORDifferencesbetweenGoodsandServicesGrowthofServicesEXCITINGNEWTRENDSINOPERATIONSMANAGEMENT LearningObjectives Whenyoucompletethischapter youshouldbeableto IdentifyorDefine OperationsManagement OM WhatoperationsmanagersdoServices LearningObjectives Continued Whenyoucompletethischapter youshouldbeableto DescribeorExplain AbriefhistoryofoperationsmanagementCareeropportunitiesinoperationsmanagementThefutureofthediscipline WhatIsOperationsManagement ProductionisthecreationofgoodsandservicesOperationsmanagementisthesetofactivitiesthatcreatesvalueintheformofgoodsandservicesbytransforminginputsintooutputs TypesofOperations Operations Examples OperationsasaSystem Transformation Conversion Process Transformations Physical manufacturingLocational transportationExchange retailingStorage warehousingPhysiological healthcareInformational telecommunications FoodProcess HospitalProcess OrganizationalFunctions Essentialfunctions Operations createstheproductorserviceMarketing generatesdemand GetscustomersFinance accounting tracksorganizationalperformance paysbills ObtainsfundsandTracksmoney Functions Bank Example1 OrganizationalCharts Functions Airline 1984 1994T MakerCo Example2 OrganizationalCharts Airline OperationsGroundsupportequipmentMaintenanceGroundOperationsFacilitymaintenanceCateringFlightOperationsCrewschedulingFlyingCommunicationsDispatchingManagementscience Finance AccountingAccountingPayablesReceivablesGeneralLedgerFinanceCashcontrolInternationalexchangerates MarketingTrafficadministrationReservationsSchedulesTariffs pricing SalesAdvertising Functions Manufacturer Example3 OrganizationalCharts Manufacturing IdentifyingCriticalSuccessFactors DecisionsSampleOptionProductCustomized orstandardizedQualityDefinecustomerexpectationsandhowtoachievethemProcessFacilitysize technology capacityLocationNearsupplierorcustomerLayoutWorkcellsorassemblylineHumanresourceSpecializedorenrichedjobsSupplychainSingleormultiplesourcesuppliersInventoryWhentoreorder howmuchtokeeponhandScheduleStableorfluctuatingproductionsrateMaintenanceRepairasrequiredorpreventivemaintenance MarketingServiceDistributionPromotionChannelsofdistributionProductpositioning image functions Finance AccountingLeverageCostofcapitalWorkingcapitalReceivablesPayablesFinancialcontrolLinesofcredit Production Operations Themanufacturingbusinessoftomorrowwillnotberunbyfinancialexecutives marketers orlawyersinexperiencedinmanufacturing assomanyU S companiesaretoday PeterDrucker TheImportanceofOMinTomorrow 关注生产环节的管理 QualityControl Marketing POMHRM WorldWar 1960s 1970s 1980s 1990s 21thCentury OMIsBecomingACriticalSuccessFactorinthe21thCentury WhyStudyOM OMisoneofthreemajorfunctions marketing finance andoperations ofanyorganization Wewant andneed toknowhowgoodsandservicesareproduced Wewanttounderstandwhatoperationsmanagersdo OMissuchacostlypartofanorganization FisherTechnologiesisasmallfirmthatmerelysurvivesinstiflingcompetitioninacertainfield Inordertobemorecompetitive FisherTechnologiesneedstoupdateitsobsol