THESTARTUPEXPERIENCEUXcomponentsinsidestartups UXSpeakeasyJuly2013 JohnStrott JOHNSTROTT UXDesigner UXWITHOUTUX Twocorecomponentstoastartup thatareusercentered VISIONSTATEMENT MINIMUMVIABLEPRODUCT VISIONSTATEMENT Ashortsentencedefiningthe organization spurposeandvalues YOUPRESSTHEBUTTON WEDOTHEREST YOUPRESSTHEBUTTON WEDOTHEREST GeorgeEastman FounderofEastmanKodakCompany KEYSTOCREATINGA VISIONSTATEMENT KEYSTOCREATINGAVISIONSTATEMENT Itaddressesarealneed KEYSTOCREATINGAVISIONSTATEMENT ItaddressesarealneedItissimple KEYSTOCREATINGAVISIONSTATEMENT ItaddressesarealneedItissimpleItisunique KEYSTOCREATINGAVISIONSTATEMENT ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight Itservesasaguidinglight Itservesasaguidinglight ASTARTOSAILYOURSHIPBY JesseJamesGarret AuthorofTheElementsofUserExperience THEVISIONDRIVENSTARTUP ISAUXDRIVENSTARTUP MINIMUMVIABLEPRODUCT AnMVPhasjustthosefeaturesthatallowtheproducttobedeployed EXAMPLES NickWoodman FounderofGoProwithMVP EXAMPLES TestshotfromGoProMVP EXAMPLES GoProproductassortment EXAMPLES KellySlaterw GoProHerocamera KEYSTO CREATINGAMVP WritetheuserstoryKEYSTOCREATINGAMVP Asa Ineedto soIcan AsadedicatedUXspeakeasymember Ineedtoinviteotherstoanearbypub soIcancontinuedrinking talkingUX WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVP Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVP Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitKEYSTOCREATINGAMVP Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked Locate Tellpeople Icanmakeit Locate TellpeopleIcanmakeit WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCREATINGAMVP Howdoesthissweaterlookonme Isthereaproducthere Doesitexistelsewhere IsthisMVPexciting KEYSTO CREATINGAMVP WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateit ITSTIMETOBUILD LAUNCH TEST ITERATE LEANUX JeffGothelf AuthorofLeanUX Concept Prototype Validateinternally Testexternally Learn Iterate THEMVPDRIVENSTARTUPISAUXDRIVENSTARTUP THEMVPDRIVENSTARTUPISAUXDRIVENSTARTUP THEVISIONSTATEMENT MVPAREUSERFOCUSED ItsuptotheteamtokeeptheUXmomentumgoing REFERENCES CREDITS AlexaAndrzejewski ladylexy Cofounder CEOofFoodspotting KodakR D JesseJamesGarrett jjg AuthorofTheElementsofUserExperience WillDayble willdayble Authorof4 MinimumViableProduct JeffGothelf jboogie AuthorofLeanUX CHEERS MrJohnnyLane