Venetian Competitor AnalysisPrepared by 黄冰纯薛颖芮陈璇黄佳欣徐子强March 24, 2011CONTENTS PAGEBackground 2Financials.2Vision, Mission and Values Statements.4Product and Service5Venetian-Human Resources.11Marketing Analysis.15Marketing Strategy.22Now and future trend analysis.25Reference.25 1. Background：The Venetian Macao is a hotel and casino resort in Macau owned by the Las Vegas Sands Corporation. The Venetian is a 40-story, $2.4 billion anchor for the 7 hotels on the Cotai Strip in Macau. The 980,000m2 Venetian Macao is modeled on its sister casino resort The Venetian in Las Vega and is the largest single structure hotel building in Asia and the fifth-largest building in the world by area. The main hotel tower was finished in July 2007 and the resort officially opened on August 28, 2007. The resort has 3000 suites, 1,200,000 sq ft of convention space, 1,600,000 sq ft of retail, 550,000square feet of casino space with 3400 slot machines and 800 gambling tables and a 15,000 seat arena for entertainment/sports events.2. Financials：For the Venetian Macao which is a very successful year in 2007. Although, within the opening of the new Lisboa hotel and Crown hotel during the year, greatly increasing the market competitiveness, a decline in net income. The gambling receipts and other income had increased. The Venetian Macao has a strong competitive. In 2007 The Venetian Macao also implemented a number of strategic resolutions to increase the overall operational efficiency.For the Venetian Macao was a challenging in 2008. From June 2008, China has increasingly tightened the free exercise of policy. This restriction is still in force until the end of the year. The project financing was limited by the global credit crunch. This is also beginning to affect the gaming industry. For Venetian the third and fourth quarters of 2008, the financial position was adversely. The net income was continued to decline. In order for the weak revenue trends, the management has taken several important measures. First, the company will actively explore other Asian gaming markets to seek new business. Second, the company works closely with Cotai Jet Co. Ltd to increase visitors in the promotion strategy. Finally, they had improved overall operational efficiency and promote cost savings. These measures were still quite successful. We can see that the gambling receipts and other income growth. The companys performance was better in 2009. Mainly due to the Asian economy from the global economic crisis began, and shadow of swine flu recovery. Visa restriction for Mainland China has also been relaxed. So that the gaming industrys Market was expansion. Revenue fell in the past 2 years have been picked up. Overall, the companys financial condition and development prospects are bright.3. Vision, Mission and Values Statements3.1 VisionThe Venetian Team Members will create a lasting impression through caring, genuine service that will transform the entertainment industry in Asia.By creating a destination resort unique to Asia and broadening our appeal to new markets, we will deliver an extraordinary guest experience worthy of return.3.2 MissionWe stand alone among the destinations of Asia in delivering an extraordinary experience, a dedication to guest service and a commitment to an exceptional work environment. In achieving our mission, everyone will benefit from the excellence of Team Members who embrace the challenges and demands of a dynamic, leading international organization.3.3 Values Commitment to and reward for excellence Treating people with respect and dignity Success through empowerment, shared responsibility and mutual support Innovation by challenging assumptions and providing value-added solutions Exceeding expectations every day, every stay, every way4. Products and Service4.1 HotelVenetian is a resort hotel which is located on Cotai Strip in Macau with super luxury suites, gambling, convention and shopping. It has world-class facilities and the scale more than Las Vegas involved in every area so that attract many tourists to come here.The hotel offers 3000 suites with 39 accommodation floors which is the largest hotel tower in Macau. The spacious suites for customers to choose from the Royale, Bella or Rialto that all of they are over 70 sq m. Venetian hotel rooms are famous for its sumptuous dcor with Italy style that different from other hotels. The suites are either for business or for family leisure with a set of available facilities served such as king-sized canopy-draped bed, ornate