Unit 4,ENGLISH FOR CAREERS,Unit 4 Product,新职业英语,职业综合英语 1 第 2 版,Contents,Warm-1-1,Warming-up,Task 1 Work in pairs. Choose one product from each pair and explain why to your partner.,Sample,Warm-1-2,Warming-up,Warm-2,Warming-up,Task 2 Work in pairs and discuss the following questions.,What factors do you need to consider before you buy a product? Which one is the most important for you? Why?,Before you make purchase of any product, there are some factors you should consider. Necessity: Do I really need this? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? Price: Do I have any spare money right now? Is it a bargain or is it too much money? Brand: What brand is the best choice for my purchase? After-sales service: Does it come with a warranty? Shipment: How can it be sent to my house?,Warm-2,Warming-up,Task 3 Watch the video clip and learn how the presenter organizes her product introduction.,Warm-2,Warming-up,Task 4 The following sentences are often used for product introduction. Read aloud and try to memorize some.,1. This model of typewriter is efficient and endurable, economical and practical for middle school students. 2. The computer we produced is characterized by its high quality, compact-sized, energy-saving and its also easy-to-learn and easy-to-operate. 3. They are not only as low-priced as other makers, but they are distinctly superior in the following respects. 4. You will get a 30% increasing production upon using this machine and also it allows one person to perform the task of three persons. 5. This product will pay its own way in a year. 6. This machine will pay back your investment in 6 month.,Warm-2,Warming-up,7. The new type of suitcase card designed by our engineers is very ingenious and practical. 8. This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams. 9. The maximum speed of this kind of variable speed bicycle is 30 K/H . 10. These machines have few breakdowns and easy to maintain because of their simple mechanical structure. 11Compared with other brands, this kind of tire costs less per mile and wears much longer due to its topnotch rubber. 12. This kind of tire is characteristic of nonskid stop on wet road.,Warm-2,Warming-up,13. As our products have all the feature you need and 20% cheaper compared with that Japanese made, I strongly recommended to you. 14. Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind. 15. “Forever” multiple speed racing bicycles are sure to be sellable in your market. 16. Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Reading A,Reading A,Watch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life, work and the environment.,Text A-1,Reading A,Our Heritage 1 Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and its just as true today.,翻译,声音,Text A-2,2 Back then, the company was a single store in Seattles historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the worlds finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. 3 Howard Schultz first walked into a Starbucks store in 1981. From drinking his first cup of Sumatra coffee, Howard became drawn to Starbucks and he joined them a year later.,翻译,声音,Reading A,Text A-3-1,Reading A,4 In 1983, Howard traveled to Italy and became captivated by Italian coffee bars and the romance of the coffee experience there. He had a vision to bring the Italian coffee house tradition back to the United States. It has since become our vision: a place for conversation and a sense of community, a third place between work and home. Howard left Starbucks for a short period of time to start his own coffee houses and returned in August 1987 to purchase Starbucks with the help of local investors.,翻译,声音,Text A-3-2,Reading A,5 From the beginning, Starbucks set out to be a different kind of company, one that not only celebrated coffee and its rich tradition, but also brought a feeling of connection. 6 Its just a moment in timejust one hand reaching over the counter to present a cup to another outstretched hand. But its a connection. We make sure everything we do honors that connectionfrom our commitment to serving the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.,翻译,声音,Text A-4,7 Today, with more than 18,000 stores in 62 countries, Starbucks is the premie