.,Unit1,Unit 10 The Jeaning of America,.,Watch the video and answer the following questions.,What was the girl talking about? 2. Do you often wear jeans? How much do you know about jeans?,Pre-reading Activities - Audiovisual supplement 1,Audiovisual supplement,Cultural information,She was talking about the sisterhood and a pair of jeans.,Open.,.,Pre-reading Activities - Audiovisual supplement 2,Audiovisual supplement,Cultural information,.,Voiceover: For as long as I could remember, the four of us shared everything. Stories, secrets, laughter, broken hearts. So when we found a pair of pants that, by some miracle, fit each of us perfectly, we took it on faith theyd come into our lives for a reason. That summer and the two that followed, the pants had the magic of keeping us together. No matter where they found us. They saw us through times of love, times of loss, and times of change. And those moments where you feel your life just lift up and take off.,Video Script1,Audiovisual supplement,Cultural information,.,Work banishes those three great evils: boredom, vice, and poverty. Voltaire,Quote,Cultural information 1,Audiovisual supplement,Cultural information,.,Levis Levi Strauss then they became favored by Americans in general, because they embody the American ideal of equality. They are favored by bureaucrats and cowboys, bankers and deadbeats alike. They draw no distinction and recognize no classes.,.,Structural analysis 1,The author presents the status of blue jeans in America and in the world.,Levis Strauss, the inventor of blue jeans, is introduced.,This part is a detailed description of how Strauss made his first blue jeans.,1. Based on the time phrases found above, divide the text into parts by completing the table.,Text analysis,Structural analysis,It tells of the growing business and popularity of the blue jeans.,It highlights the merits of blue jeans.,1,2-3,4-5,6,7,.,Structural analysis 3,2. What type of writing is the text? And how is the text structured?,This is a piece of expository writing. The author recounts some key facts related to the invention and popularization of blue jeans by following the chronological order.,Text analysis,Structural analysis,.,The Jeaning of America,Detailed reading1,Detailed reading,This is the story of a sturdy American symbol which has now spread throughout most of the world. The symbol is not the dollar. It is not even Coca-Cola. It is a simple pair of pants called blue jeans, and what the pants symbolize is what Alexis de Tocqueville called “a manly and legitimate passion for equality ” Blue jeans are favored equally by bureaucrats and cowboys, bankers and deadbeats, fashion designers and beer drinkers. They draw no distinctions and recognize no classes: they are merely American. Yet they are sought after almost everywhere in the world including Russia, where authorities recently broke up a teenaged gang that was selling them on the black market for two hundred dollars a pair. They have been around for a long time. And it seems likely that they will outlive even the necktie.,1,Carin Quinn,.,Detailed reading2-3,This ubiquitous American symbol was the invention of a Bavarian-born Jew. His name was Levi Strauss. He was born in Bad Ocheim, Germany, in 1829, and during the European political turmoil of 1848 decided to take his chances in New York, to which his two brothers already had emigrated. Upon arrival, Levis soon found that his two brothers had exaggerated their tales of an easy life in the land of the main chance. They were landowners, they had told him; instead, he found them pushing needles, thread, pots, pans, ribbons, yarn, scissors, and buttons to housewives. For two years he was a lowly peddler, hauling some 180 pounds of sundries door-to-door to eke out a marginal living. When a married sister in San Francisco offered to pay his way West in 1850, he jumped at the opportunity, taking with him bolts of canvas he hoped to sell for tenting.,Detailed reading,2,3,.,Detailed reading4-5,4 It was the wrong kind of canvas for that purpose, but while talking with a miner, he learned that pants sturdy pants that would stand up to the rigors of the digging were almost impossible to find. Opportunity beckoned. On the spot, Strauss measured the mans girth and inseam with a piece of string and, for six dollars in gold dust, had the canvas tailored into a pair of stiff but rugged pants. The miner was delighted with the result. Word got around about “those pants of Levis,” and Strauss was in business. The company has been in business ever since.,Detailed reading,5 When Strauss ran out of canvas, he wrote his two brothers to send more. He received instead a tough, brown cotton cloth made in Nimes, France called serge de Nimes and swiftly shortened to “denim”(the word “jeans” derives,.,Detailed reading8-9,from Genes, the French word for Genoa, where a similar cloth was produced). Almost from the first, Strauss had his cloth dyed the distinctive in