Mark Atkins Chairman it is the one most adaptable to change. Charles Darwin,Our World is Changing:The Challenges of Emerging Markets,Understanding Voice of the Customer Localized productization Multiple differentiated market segments and new products initiatives Varying economic consumer affordabilities require localized product initiatives,Our World is Changing:The New Economy Competitive Landscape,Discovering your new global competitor Rapidly evolving new products/technologies from emerging countries RDE low cost/price challenges BIC/RDE investing in people vs. USA/Europe investing in new ideas BIC/RDE 3 year project GDP growth (2011-2013) 5-8X USA/ Europe BIC/RDE tripart innovation vs. individual entity innovation (USA/Europe),The New Innovation Economy Strategy,The New Innovation Economy Strategy:Innovation Requires a Paradigm Shift,The New Innovation Economy Strategy:Four Pillar Innovation Strategy,Leadership strategy Global collaboration strategy Innovation Intelligence strategy Product development strategy,“Domination Through Innovation”,The New Innovation Economy Strategy:Leadership The CEO Charter,Establish a Global 2010 Decade Vision inclusive of emerging markets Establish new economy innovation metrics Time to market, products for new markets, new products for existing markets, global collaboration Objectively assess your corporate culture (risk adverse?) Mandate an innovation paradigm shift too busy to innovate (top-down approach) People and ideas are core to winning Invest in innovation people, solutions and infrastructure Lead from the front,“The CEO must also be Chief Innovation Officer” - A.G. Lafley, former Chairman of the Board, President and Chief Executive Officer of Procter build high barriers to entry,“DifferentiateDifferentiateDifferentiate”,Invention Machine Your Partner In the New Innovation Economy,Invention Machine Your Innovation Partner:Goldfire the Product for the New Innovation Economy,Faster time to market with differentiated products Global technology trends / evolving competitors New markets and repurposing Greater global collaboration of people and content On demand solutions via internal content access: Legacy product development Best practices Voice of the Customer On demand solutions via external content access: 1,100 pre-indexed deep web sites Specialized technical content,Invention Machine Your Innovation Partner:Goldfire the Product for the New Innovation Economy,Solutions for: Faster diagnostics cause finder Preventative maintenance Sustainable innovation integrated with your business processes Optimal concept generation,Goldfire The Innovation Intelligence Platform,Invention Machine Your Innovation Partner:Goldfire Consulting for the New Innovation Economy,A more aligned consulting model for our clients Statement of work vs. per diem Engagements focused on your ROI and value propositions Engagements to integrate Goldfire capabilities into your product development processes Specialized workshops for: Finding new markets / partners / technologies Creating IP strategies Generating optimal new product innovation concepts Creating global Innovation Intelligence Ecosystems,Invention Machine Your Innovation Partner:Customer Programs Tailored to Your Needs,Customer Programs helping you promote innovation inside your company by: Promoting Goldfire Innovation Success stories Developing a greater Innovation Community Networking you to external innovators via the Goldfire Community Providing innovation webinars for developing best practices in innovation,Invention Machine Your Innovation Partner,Mark Atkins CEO Invention Machine +1.617.305.9250 x3312,Innovating in the New Economy,