Managing Cost and Strategy,Chi-Wen Jevons Lee Tulane and Tsinghua,Lecture One,Value Chain: Strategy Design 李志文,Three Keys to Success,Vision: Goal, Innovation, OpportunitiesStrategy: How to make it happen (allocating physical resources)Team: Who make it happen (building organizational human capital),Fundamental Formula of Business SuccessEconomic Value = (price unit cost) x quantity,Price and Quantity: Customer Satisfaction, Customer Loyalty Cost: Source of Competitive Advantage Economy of Scale Economy of Scope Division of Labor and Specialization,Structure of Team,Free Form: Double Tennis, Jazz Combo Centralized: Soccer/Orchestra Decentralized: Baseball Basic Components of Team: Functional Role, Decision Type, Leadership Style,SWOT Analysis of Competitive Advantage,Strength Weakness Opportunity Threat Finding SWOT: Benchmark Analysis,Benchmarking,Value Chain and Landscaping Analysis,Economic Value,I have been thinking about Value Chain for years!,Case: Sara Lee,Virtual Organization Outsourcing Team Structure Brand Management Research and Development Need of Cost Management,Examples of Term Papers,江帆：中国航天电子 王安嘉：联合报集团 曹伟宏，周苏贵：海尔集团 谢淑仪：利丰,Li and Fong,Dynamic Value Chain Product Cycle Globalization,附加价值高的在香港进行,附加价值低的在香港以外的地方进行,在中国进行缝合 衣服的里布来自台湾 布料在南亚染色 外面的布料采购自韩国 拉链由日本进口,产品的设计 标签 包装 运输的管理 财务,A,Global Sources,小规模,大规模,大规模,贸易公司,零售商,WalMart,Gap,L,Li & Fung,Avon,B2B online companies,Trading companies,Retailers,Li & Fong Competitive Positioning,产品的发展,原材料的采购,生产计划,制造商的寻求,制造的管制,品质得到的保证,出口文件的准备,运送的合并和巩固,Li & Fung Total Value-Added Package,流行的饰物， 节庆的产品， 家具和室内陈设品，衣服， 手工艺品， 运动器材， 玩具， 旅游器具,Total Value-Added Package, Li and Fong,Term Paper,15 out of 50 Selected for Revision 10 out of 15 get A, will write MBA Thesis under my supervision Papers of finalists will be considered for publication,