1Web2.0-based change of government information servicesAbstract: With the development of the Internet has entered the second generation, that the web2.0 era. Web2.0 applications in the government not only promoted the idea of government information and services, changes in the way, but also for government and institutional change provides an important platform. Keywords: web2.0 change of government information services the author Alvin Toffler predicted that the information revolution triggered by the computer will dominate the world, and to create a third civilization, a civilization of information, as Alvin Toffler said, as information on the origin of civilization to an Internet penetration rate is growing fast and changing world. With the development of the Internet has entered the second generation, that the web2.0 era. web2.0 specifically refers to is Flickr, Craigslist, Linkedin, Tribes, Ryze, Friendster, 2Del.icio.Us, 43Things.corn sites such as the representative of the Blog (blog), TAG (tag), SNS (personal social networks), RSS (Simple advice aggregate), Wiki (wiki) and so the application of social software as the core, according to six degrees of separation, XML, AJAX and other new theories and new generation technology of the Internet model. “If the web1.0 user access to information through a browser, but places participation and decentralized web2.0 for the dissemination of information and guidelines to promote innovation, although Web2.0 is a technical innovation, but not only through technology web2.0 expand the governments use, in the scope and organization of information, services, service goals , the way services are on the governments public service reform had a significant impact. 1. The organization of an information-centric to citizen demand-driven citizen-centric transformation With the new public management and e-government in the rise worldwide, many countries have done the appropriate government reform which is an important slogan is to establish a “citizen centric” e-government services to citizen-centric organization of government information 3belongs to the e-government services web1.0 way. the way to achieve such a service to the government as a service tool for designers, commonly used method is through social surveys, citizens needs and feelings from the starting design services, regardless of The use of the service processes, services, information architecture, human-computer exchange of methods, are considered citizens of the habits, expectations and other interactive and visual experience in the service, although the Government is in full respect for the feelings of citizens behavior based on the design and delivery of services, but government services are one-way and concentrated. With the government beginning to web2.0 sight, the organization of government information has brought great challenges. Because Web2.0 participatory, self-organization, authenticity, free, open, sticky, to centralized, aggregation, innovation, constantly updated, information dissemination and other distinctive content-based micro-features, the organization of information resources in large, pay more attention to citizens in the role of the organization of information resources, that is, web2. 0 in the information 4resources of the government not only to focus on the users needs and feelings of service, and the use of web2.0 services platform for citizens to participate in the government information resources, collection, collation, to the integration process in the mining citizens potential and dynamic process, while improving citizen satisfaction, on the other hand also dig out the needs of users, this information is organized as citizens of their information-driven organization. This organization consists of two Information , that is not only to focus on the needs of citizens, but also concerned about the participation of citizens. citizen participation from citizens in some ways reflects the information needs of certain areas, but also to improve citizen satisfaction with the foundation. 2 service objectives - from popular services to personalized services Governments ability to provide personalized services, many people questioned, because the governments public information services, non-exclusive and non-competitive, the Government should be able to meet the public information service, but in reality, the public also have personality. is the general public can be divided into different types, such as Perri, who object to public service in the analysis, the public is 5divided into three, namely, consumers, citizens, taxpayers, and according to different target made a demand analysis, which shows that although the emphasis on the equalization of public information service model, but in real life, the information needs of the public have a lot of difference. So what is the personalized service? In a networked environment, personalized service is