1,000000000 , URL E-Mail Tel/Fax,2,1. Executive Summary 2. 2-1. 2-2. 2-3. 2-4. 2-5. 2-7. 2-8. 2-8. 2-9. 3. 3-1. 3-2. 3-3. 3-4. 3-5. 3-6. 3-7. 3-8. ,4. 4-1. 4-2. 4-3. 5. 5-1. 5-2. 6. 6-1. 6-2. 6-3. 6-4. 7. 7-1. 7-2. 8. , ,3,1. Executive Summary, Key-word, 3 ,1. Executive Summary,4,1. Executive Summary, 21 ,5,1. Executive Summary, , ( ) ,6,1. Executive Summary, , / (3-5) 2 , , , , / ,7,1. Executive Summary, , , 3-5,Place Promotion ,8,2. ,2. ,9,2. ,2-1. , , , , , ,2001. 2 (/) 2001. 1 2000. 0 1, - -(/ ) - - - - - - - ,10,2. ,2-2. , ,11,2. ,2-2. , , ,12,2. ,2-2. , ,13,2. ,2-3. , , , / ,SEROME Technology, I,Total Internet Business do not have to log off Company friendly Users DataMan subscribers, SEROME NET registrant, etc. Teenagers & College students Office workers SOHO,3-1-2. , ,3-1. 000 3. ,37,Internet,Telecom,Portal Service Service PC to PC Internet Phone , vs , ,Minor ,:500(99), : 21,972(99) : 11,616(99),3-1-2. ,/ ,3-1. 000 3. ,( : ),38,3-1-2. , , / / , , , ,3-1. 000 3. ,M I N O R,M A J O R,Brand Holder (OEM),Distributor/End-user (Brand),Operator (S M) Ex) Digital Platform (Turkey) NTV+ (Russia), Christian TV (U.K.) PDMC (Taiwan),Operator (L) Ex) BskyB (U.K.), Canal + (France) DirecTV (USA,Satellite) TCI (USA,Cable),(H),(V),Market segmentation,Market players,M I N O R,M A J O R,STB manufactures in Korea & Taiwan,Humax, Nokia Kathrein, Technisat,Humax, Sagem, Nokia Echostar, UEC, Samsung,Philips, Pace, Amstrad Thomson, Panasonic, GI, SA,(H),(V),A,D,C,B,B,A,C,D,( : ),39,3-1-2. , , / / , , , ,3-1. 000 3. , : Voice Market,Remark : (/) (KISDI) ,40,: ,3-1-2. , , ,3-1. 000 3. , : Security,41,3-1-3. , ,3-1. 000 3. , ,42,3-1-3. , , , ,3-1. 000 3. ,SEROMECALL vs Internet,SEROMECALL vs Telecom, Internet Site Portal Site(, ) Site(Yahoo, ) , , Site (Contents ) Internet Phone ,Competition, ,Limitation,Coverage( ) (PC/Internet) ,New Internet Concept/ ,43,Technologies Proprietary Split-323 Architecture SCALABILITY : Thousands of concurrent calls per server FLEXIBILITY : Ability to connect to multiple ITSPs(US) Very small Java applet 150kB First to Market Leadership Preemptive position Brand-new application of VoIP capability Aggressive partnership with portal site planned in the initial deployment stage Relief established Special Type Telco or ISP Much different from low cost service Perfectly targeted audience generation,3-1-3. , , , ,3-1. 000 3. ,44,3-1-4. , , , , ( ),3-1. 000 3. ,45,3-1-4. , , , , ( ),3-1. 000 3. ,First-time user must register before using the service During registration, a small Java applet is automatically downloaded and installed Downloading is required only once All user DB and info. Shared with SEROME NET When the user logs on to the , the Seromecall applet is presented User dials the number to be called and clicks on the dial button Microphone and speaker on the users PC environment are used to talk with regular phone on the destination caller,( : ),46,3-1-4. , , / /,3-1. 000 3. ,47,3-1-4. , , ,3-1. 000 3. ,Revenue : 50won/minutes 2 banners ads flashed per minutes Cost : 22won/minutes average local call price to TELCOs Gross Margin : 28won/minutes expected,( : ),48,3-1-4. , , / ,3-1. 000 3. ,49,3-1-4. , , - e-Marketing (e-CRM) ,3-1. 000 3. ,50,3-1-4. ,3-1. 000 3. ,51,3-1-5. , ,Technology Map, ,1999,2000,2001,2002,2003,3-1. 000 3. ,52,3-1-5. , , , , , ,3-1. 000 3. ,53,( ),3-1-5. , ,3-1. 000 3. ,( : ),54,3-1-6. , ,3-1. 000 3. , 35 ,55,3-1-6. , , , , , ,3-1. 000 3. ,56, ,2001,2002,890,419,9,500,000,000,165,563,238,600,000,000,1,286,160,12,000,000,000,202,309,092,800,000,000,3-1-6. , , , , , ,3-1. 000 3. ,( : ),57,3-1-7. , , ,2003,2001,2002,3-1. 000 3. ,58,4. ,4. ,59,4. ,4-1. , , , ,60,4. ,4-2. 動因 ,61,4. ,4-3. ,( : ),62,4. ,4-3. , ,( : ),63,5. ,5. ,64,5. ,5-1. , : , , () , , , ,Leased Line,- Servers & G/Ws : 110(99)/300(2K)- 10/100 mbps switch : 500(99)- Back up G/W : 800(99)/1000(2K)- DB Server : 50,- : 81x4=324(99)/10(2K) - (120