Email 2009: Trends and Solutions in a Tough Economy,AMA Reno-Tahoe Chapter Luncheon,Loren McDonald VP, Industry Relations Silverpop,Obama Inauguration Speech,The question we ask today is not whether our government is too big or too small, but whether it works - whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end.,Email Change Begins Today!,The question we ask today is not whether our list is too big or too small, but whether it delivers - whether it helps your company increase revenue at a decent cost and retain customers. Where the answer is yes, we intend to increase our spend. Where the answer is no, marketing programs will end.,There are many challenges, but YOU can build a better email marketing program!,Trends Shaping Email in 2009,7 Key Trends Affecting Email Marketing in 2009,Beyond Customer Control to Customer Expectations Channel Explosion and Consumer Preferences The Email Volume Overload Customer Churn and Inactivity Most Prospects Are Long Term Consumer Adoption of Multiple Email “Devices” Growth of Social Networks and Social Media,1. Beyond Customer Control to Customer Expectation The Amazon Effect,Choose if They Want to Opt-in ,Determine If, When,/Where, What, How They Read ,If,What,When/Where,How,Determine If/When to Change Their Preferences,Email Address Format Frequency Which Emails,When to Report as Spam ,When Theyd Prefer Another Channel ,C,And When They Want the Relationship to End ,and now SUPER EXPECTATIONS,Your Competitors Are Creating Great Expectations,“Spray-N-Pray”, “Batch-N-Blast” Low Relevancy = Goodbye,NO,Frequency is out Behavior is in Lifecycle Trigger Click Stream,Move to Behavior-Based Programs,Cataloger shifted to behavior-based series after key purchase: Warranty Accessories Related products,Control The Yankee Group; IDC, Gartner, Canalys 2006,BlackBerry Email Deploy Drip, Trigger, Behavior-Based Campaigns Focus on Relevance, Not Frequency Minimize List Churn and Inactives Use welcome programs Create unsubscribe/preference centers Implement reengagement programs Design for Multiple Devices Dive into the Social World,Q & A,Follow Me Columnist Media Post - Email Insider MarketingProfs GetToThePoint Blogs Silverpop - Tales Newsletters Digital Marketer,Contact: Facebook Loren Todd McDonald Twitter LorenMcDonald ,1、有时候读书是一种巧妙地避开思考的方法。20.10.1520.10.15Thursday, October 15, 2020 2、阅读一切好书如同和过去最杰出的人谈话。04:35:0404:35:0404:3510/15/2020 4:35:04 AM 3、越是没有本领的就越加自命不凡。20.10.1504:35:0404:35Oct-2015-Oct-20 4、越是无能的人，越喜欢挑剔别人的错儿。04:35:0404:35:0404:35Thursday, October 15, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。20.10.1520.10.1504:35:0404:35:04October 15, 2020 6、意志坚强的人能把世界放在手中像泥块一样任意揉捏。2020年10月15日星期四上午4时35分4秒04:35:0420.10.15 7、最具挑战性的挑战莫过于提升自我。2020年10月上午4时35分20.10.1504:35October 15, 2020 8、业余生活要有意义，不要越轨。2020年10月15日星期四4时35分4秒04:35:0415 October 2020 9、一个人即使已登上顶峰，也仍要自强不息。上午4时35分4秒上午4时35分04:35:0420.10.15 10、你要做多大的事情，就该承受多大的压力。10/15/2020 4:35:04 AM04:35:042020/10/15 11、自己要先看得起自己，别人才会看得起你。10/15/2020 4:35 AM10/15/2020 4:35 AM20.10.1520.10.15 12、这一秒不放弃，下一秒就会有希望。15-Oct-2015 October 202020.10.15 13、无论才能知识多么卓著，如果缺乏热情，则无异纸上画饼充饥，无补于事。Thursday, October 15, 202015-Oct-2020.10.15 14、我只是自己不放过自己而已，现在我不会再逼自己眷恋了。20.10.1504:35:0415 October 202004:35,谢谢大家,