Copyright 2005 Prentice Hall, Inc. All rights reserved.,191,L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.,What Is Operations Management and Why Is It Important? Explain what operations management is. Contrast manufacturing and services organizations. Describe managers role in improving productivity. Discuss the strategic role of operations management, Value Chain Management Define value chain and value chain management. Describe the goal of value chain management. Discuss the requirements for successful value chain management.,Copyright 2005 Prentice Hall, Inc. All rights reserved.,192,L E A R N I N G O U T L I N E (contd) Follow this Learning Outline as you read and study this chapter.,Value Chain Management (contd) Tell what benefits result from value chain management. Explain the obstacles to value chain management. Current Issues in Operations Management Discuss technologys role in manufacturing. Tell some of the various quality dimensions. Explain ISO9000 and Six Sigma. Describe mass customization and how operations management contributes to it.,Copyright 2005 Prentice Hall, Inc. All rights reserved.,193,What Is Operations Management?,Operations Management The design, operation, and control of the transformation process that converts such resources as labor and raw materials into goods and services that are sold to customers. The Importance of Operations Management It encompasses both services and manufacturing. It is important in effectively and efficiently managing productivity. It plays a strategic role in an organizations competitive success.,Copyright 2005 Prentice Hall, Inc. All rights reserved.,194,Manufacturing and Services,Manufacturing Organizations Use operations management in the transformation process of turning raw materials into physical goods. Service Organizations Use operations management in creating nonphysical outputs in the form of services (the activities of employees interacting with customers).,Copyright 2005 Prentice Hall, Inc. All rights reserved.,195,Managing Productivity,Productivity The overall output of goods or services produced divided by the inputs needed to generate that output. A composite of people and operations variables. Benefits of Increased Productivity Economic growth and development Higher wages and profits without inflation Increased competitive capability due to lower costs,Copyright 2005 Prentice Hall, Inc. All rights reserved.,196,Value and the Value Chain,Value The performance characteristics, features and attributes, and any other aspects of goods and services for which customers are willing to give up resources (i.e., spend money). The Value Chain The entire series of organizational work activities that add value at each step beginning with the processing of raw materials and ending with the finished product in the hands of end users,Copyright 2005 Prentice Hall, Inc. All rights reserved.,197,Value Chain Management,Value Chain Management The process of managing the entire sequence of integrated activities and information about product flows along the entire value chain. Goal of Value Chain Management To create a value chain strategy that fully integrates all members into a seamless chain that meets and exceeds customers needs and creates the highest value for the customer.,Copyright 2005 Prentice Hall, Inc. All rights reserved.,198,Value Chain Management (contd),Requirements for Value Chain Management A new business model incorporating: Coordination and collaboration Investment in information technology Changes in organizational processes Committed leadership Flexible jobs and adaptable, capable employees A supportive organizational culture and attitudes,Copyright 2005 Prentice Hall, Inc. All rights reserved.,199,Value Chain Management (contd),Obstacles to Value Chain Management Organizational barriers Refusal or reluctance to share information Reluctance to shake up the status quo Security issues Cultural attitudes Lack of trust and too much trust Fear of loss of decision-making power Required capabilities Lacking or failing to develop the requisite value chain management skills,Copyright 2005 Prentice Hall, Inc. All rights reserved.,1910,Value Chain Management (contd),Obstacles to Value Chain Management (contd) People Lacking commitment to do whatever it takes Refusing to be flexible in meeting the demands of a changing situation Not being motivated to perform at a high level Lack of trained managers to lead value chain initiatives,Copyright 2005 Prentice Hall, Inc. All rights reserved.,1911,Current Operations Management Issues,Technologys Role in Manufacturing Increased automation and integration of production facilities with business systems to to control costs Predictive maintenance, remote diagnostics, and utility cost savings Quality The ability of Mass Customization,Copyright 2005 Prentice Hall, Inc. All rights reserved.,1912,Current Issues (contd),Quality The ability of a product or service to re