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四川省绵阳市2021高考英语一轮阅读理解精选汇编之七一、阅读理解(共4题)1.Waterrunsdownhillfrommountaintopstostreamstoriverstooceans.Butdownhillisnttheonlywaythatwatermoves.Anewstudymeasureshowwatertravelsfromcountrytocountryforhumanconsumption.Thisflowisntthetypeweusuallythinkabout.Thesescientistslookedatthewaterusedtogrowandmaketheproductswhichgetshippedfromnationtonationasimportsorexports.Theycallthisaflowof“virtualwater(虚拟水)”.Wetypicallythinkaboutwaterastheliquidthatflowsfromatap.However,92ofthewaterusedbypeoplegoesintogrowingcrops,accordingtowaterresearcherArjenHoekstra.Herecentlystudiedthehiddentravelsofvirtualwaterusedinproductsmadefromthingslikecropsandmeats.Theseproductsareshippedaroundtheworld.Forexampleconsiderasugarysoftdrink.Hoekstraestimatedthattoproduceonehalf-literofthedrinkrequiresbetween170and310litersofthewaterabout95isusedtogrowandprocesstheingredients(原料).Another4goesintothepackagingandlabeling.InHoekstrascalculation,whenonecountryproducesahalf-literofsodaandsellsitabroad,itexportsasmuchvirtualwateraswouldfillalargerefrigeratorAccordingtoHoekstrasnewreport,drycountrieslikeIsraelandKuwait,bothintheMiddleEast,getthemajorityoftheirvirtualwaterfromothercountries,throughimportedproducts.Moresurprisingly,somewettercountries,liketheNetherlandsandtheUnitedKingdom,alsogetthemajorityoftheirvirtualwaterfromotherplaces.Thatmeansthatmostofthewaterusedtogroworproducetheproductsandfoodconsumedinthosecountriescamefromothercountries.IntheUnitedStatesmostofthevirtualwaterusedcomesfromAmericansources.InChinaevenlessofthewaterassociatedwithitsproducts51.Whatisthebesttitleforthepassage?A.CropsandVirtualWaterB.ImportandExportofWaterC.BenefitsofVirtualWaterD.Watersworldwidetravels52.Thefirstparagraphisintendedtotalkabout_.A.howwaterflowsB.whatvirtualwaterisC.wherevirtualwaterexistsD.whywaterisimportedandexported53.TheexampleofasugarysoftdrinkinParagraph3isgiventoshow_.A.howdrinksaremadeB.howvirtualwaterisusedC.howvirtualwaterisexportedD.howdrinksareshipped54.Inwhichcountriesdoesmostpartofvirtualwatercomefromoutside?A.lsraelandAmericaB.AmericaandtheNetherlandsC.ChinaandtheUnitedKingdomD.KuwaitandtheNetherlands55.Thepassageismostprobablya_.A.sciencenewsreportB.bookreviewC.newspaperadvertisementD.sciencefictionstory2.Inthemoreandmorecompetitiveserviceindustry,itisnolongerenoughtopromisecustomersatisfaction.Today,customer“delight”iswhatcompaniesaretryingtoachieveinorordertokeepandincreasemarketshare.Itisacceptedinthemarketingindustry,andconfirmedbyanumberofresearches,thatcustomersreceivinggoodservicewillpromotebusinessbytellingupto12otherpeople:thosetreatedbadlywilltelltheirtalesofwoetoupto20people,80percentofpeoplewhofeeltheircomplaintsarehandledfairlywillstayloyalNewlungesforcustomercarehavecomewhenpeoplecanobtaingoodsandservicesthroughtelephonecallcentersandtheInternet.Forexample,manycompaniesnowhavetoinvest(投资)alotofmoneyininformationtechnologyandstafftraininginordertocopewiththe“phonerage”causedbydelaysinansweringcalls,beingcutoffinmid-conversationorleftwaitingforlongperiods.“Manypeopledonotliketalkingtomachines,”saysDr.StoreySeniorLecturerinMarketingatCityUniversityBusinessSchool.“Banks,forexample,encouragestaffatcallcenterstousecustomerdatatoestablishinstantandgoodrelationshipwiththem.Theaimistomakethecustomerfeeltheyknowyouandthatyoucantrustthesortofcomfortablefeelingspeoplehaveduringface-to-facechatswiththeirlocalbranchmanager.”Recommendedwaysofcreatingcustomerdelightinclude:under-promisingandover-delivering(sayingthatarepairwillbecalmedoutwithinfivehours,butgettingitdonewithintwo);replacingafaultyproductimmediately:throwinginagiftvoucher(购物礼卷)asanunexpected“thankyou”torentalcustomers;andalwaysreturningcalls,evenwhentheyarecomplaints.Aimingforcustomerdelightisallverywell,butifservicesdonotreachthehighlevelpromised,disappointmentorworsewillbetheresult.Thiscanbeeasedbyofferinganapologyandanexplanationofwhytheservicedidnotmeetusualstandardswithempathy(forexample,”Iknowhowyoumustfeel”),andpossiblesolutions(replacement,compensationorwhateverfamessuggestsbestmeetsthecase).Airlinesfacesomeofthetoughestchallengesovercustomercare.Fiercecompetitionhasconvincedthemthatdelightingpassengersisanimportantmarketingtool,whilethereisgreatpotentialforcustomerangeroverdelayscausedbyweather,unclaimedluggageandtechnicalproblems.ForBritishAirwaysstaff,awinningtelephonestyleisconsideredvitalinhandlingthelargevolumeofcallsaboutbookingsandflighttimes.Theyaretrainedtoanswerquickly,withtheirname,jobtitleanda“weareheretohelp”attitude.Thecompanyhasinvestedheavilyininformationtechnologytomakesurethatinformationisavailableinstantlyonscreen.BritishAirwaysalsosaysitscustomercarepoliciesareappliedwithinthecompanyandstaffaretaughttoregardeachotherascustomersrequiringthehigheststandardsofservice.Customercareisobviouslyheretostayan
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