详解高考英语阅读理解(05) A When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising boardafter another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? And some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media. First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual.Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards. 1. The existence(存在) of the privately owned mass media depends financially(经济上地) on _. A. the government B. their owners?families C. advertisements D. the audience 2. According to the passage, who are most probably paying for the advertisements? A. Companies. B. Organizations. C. Individuals. D. All of the above. 3. Which of the following is considered nontraditional mass media? A. Newspapers. B. The mail. C. Magazines. D. Films. PDF 文件使用 pdfFactory Pro 试用版本创建 www.fineprint.cn4. According to the passage, which of the following statements about the features of advertisements is NOT true? A. Advertising must be honest and amusing. B. Advertising is meant for large groups of people. C. Advertising tells people to do something directly or indirectly. D. The sponsors are always mentioned in the advertisements. B The decision to further all or part of your studies outside your country is a serious one, and one which for most students will have a special life-long benefit. If you realize English will help you in your career and enrich your personal life, you will find that coming to England to study English is a very special experience that you will never forget. I am very pleased to have this opportunity to invite you to join our English language courses. London is one of the worlds outstanding cultural and trade centers. You will live inone of the worlds great cities. It provides the perfect arrangements in which to learn and develop English language skills. The international body of the students attending coursesat English Language Institutes in London provides an attraction because it is a good chance for you to enjoy other cultures in surroundings to developing personal character. As we prepare for the 21st Century, international communication has never been more important. To master a foreign language is becoming a useful tool for trade, industrial and professional success. Our aim at the English Language Institutes is to develop students?Englishlanguage skills in friendly and helpful conditions. Supported by computer, video and audio equipment, and using sound classroom, our team of teachers will guide you through your chosen course of study, you will receive excellent service and advice at every stage. Out-of-class support staff will help you settle in and make the most of your stay in London. Truly, you will enjoy yourself in London andmake friendships that will last a lifetime. I hope we can welcome you to this exciting world of London. Come and see us! Visit a class in any of the English Language Institutes.See for yourself why we encourage you to study in London. 5. The phrase “life-long benefit” in the first paragraph(line 2) means _. A. advantages in study B. good in daily life C. good in all life D. use in work 6