Unit5 Reading Advertising,Teaching aims: To improve the abilities of skimming, scanning through reading activities. To get some important information on advertising. To form an unbiased view on advertising and develop critical thinking about the things around us,Commercial ads,Public good ads (non-profit ads,Public good ads (non-profit ads,Public good ads (non-profit ads,Public good ads (non-profit ads,Brainstorming: What words can you think of in relation to ads,Skimming ：Skim the text quickly and find the main idea of each paragraph,Ads are found almost everywhere,People react to advertisements in different ways,The basic principle of advertisements is to influence customers choices,Ads help companies and customers in a variety of ways,The most important function of advertising is to introduce new products,Governments and other organizations use ads to make people aware of social problems and government policies,Customers should be careful of illegal ads,Customers should learn to protect themselves from false ads and make good choices,Scanning,Para 1 Where can people advertise,Methods of advertising,TV / radio / Internet / newspapers/ poster / cinema / magazine / Billboard广告牌 near main roads / mails or gifts / balloon / fly sheet传单,Para 2 ：Peoples different reactions,Defenders: Critics,useful and entertaining,annoying,Ads help us make informed choices by introducing good quality products,Sometimes companies use ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it,Para 3 What is the basic principle behind ads? Why do advertisers often have to work hard to attract peoples attention? 3. According to the passage, what is the best chance for ads to reach customers,Ads help companies to influence the choices customers make by introducing a brand name to potential customers and by associating products with the customers needs,What is the basic principle behind ads,2.Why do advertisers often have to work hard to attract peoples attention,Because customers see so many ads every day,3. According to the passage, what is the best chance for ads to reach customers,To appeal to the customers emotions. Sometimes ads seem to be selling them what money can not buy: love, happiness and success,Paras 4-7,What are the advantages and disadvantages of ads,increase product sales,reduce prices,help consumers choose among all the available products and make the right decision,introduce new products,allow customers to compare prices and quality,Spread knowledge, change attitudes and improve society,mislead consumers in illegal way,How could advertising reduce the price of products,Frequent advertising increases product sales. Since an increase in sales means an increase in production, the price may be reduced,What does an ad usually include,the features, functions and costs,Why do you think many organisations often name well-known persons as their spokesman or spokeswoman,People like to follow stars, so its easier for organisations to get their message across,How can we spot bad ads,First of all, we should always _ _ _ _ for “_ _”. Some ads hide important information by using _ _ or _. Other ads mislead us by _ _ that are only _ _ or have been _ _ _ _ . A similar trick is used in so-called “_” ads, that is the customer is shown _ _and then given _,hidden information,showing pictures,partly true,changed to look better,bait-and-switch,another,Para 8 How can we protect ourselves from misleading ads,By learning how to analyze ads,We should take a critical attitude towards ads,Multiple choices,1. What are the functions of advertising except _? A. Introducing consumers good quality products. B. Always reducing the price of goods. C. Promoting sales of the products D. Making people aware of some social problems,2. Whats the main idea of the passage? A. It tells us how advertising is made. B. It advises people not to believe in advertising completely. C. Ads work very well in every product. D. The classification of ads and their features and functions,3. According to the passage, what is a good ad? A. The ad which is made with a lot of money. B. The ad with a grand picture and good sound. C. The ad with pop stars as their spokesmen. D. The ad which can deeply move the audience in feelings,4. Whats the meaning of “get their message across” in the 3rd paragraph? A. to make their ads defeat others. B. to make their ads more beautiful. C. to make their ads widely accepted by the audience. D. to explain to the readers the definition of their products,Post-reading Conduct a survey about the following topic in your group member and the teachers present, and then report your result. Will you be persuaded into buying the product introduced by ads,Homework Writing,最近你班就广告的利弊进行了讨论,大家发表了不同的观点. 请你根据以下内容给报写一篇短文,反映讨论情况,15%的同学(包括你在内) 觉得双方的观点都有一定的道理,但有不完全赞成.请简述你自己的看法,Discussion,Lets look at the