Reading Advertising,Where can you find advertisement,pre-reading,What do you think of advertisement,What advantages and disadvantages do you think ads have,help customers find good product,can lead people to buy the wrong products,Can make teenagers want things that are bad for them,help companies make money,can be ugly and noisy,can be used to inform people about important issues,underline advantages and disadvantages of the Advertisement mentioned in the text,1. help consumers make informed choices,2. entertain people,3. increase product sales,4. make products cheap,5. make people aware of social problems,1. make people annoyed,2. be misled by false and incorrect information easily,while-reading,para1,What is the main idea of Para. 1,Ads are found almost everywhere,para2,What is the main idea of Para. 2,People react to advertisements in different ways,People react to advertisements in different ways because_ A.ads are useful and entertaining to some people while annoying to others. B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entertaining but annoying,para3,What is the main idea of Para. 3? Why do advertiser often have to work hard to attract peoples attention,The basic principle of advertisements is to influence customers choices,Because customers see so many ads every day,The best chance to reach customers for the advertisers is to _. A. appeal to their emotions B.make interesting pictures c. give customers proper prices D. send messages to custormers,para4,Paragraph 4 is mainly about_. A. ads increase the production B. ads reduce the price of the production C. ads help companies and customers in a variety of ways D. ads make a product more expensive,para6,Whats the key sentence of Para. 6,Many governments use ad campaigns to make people aware of social problems and government policies,para5,Which sentence tells us the main idea of Para.5 A. the most important function of advertising is to introduce the prices of the products. B. the most important function of advertising is to introduce the types of the products C. the most important function of advertising is to introduce new products D. the most important function of advertising is to introduce the company where the products come from,para7,We must keep an eye out for “bad-and-switch ads,What is the main idea of Para. 7,What is a “ bait-and-switch” ad,It is an ad that cheats the customers by showing them one product and then giving them another,para8,people should learn to analyses ads and to protect themselves,What is the main idea of Para. 8,post-reading,Why is advertising popular,What is the function of adverting,How can we protect ourselves from misleading ads,language points,hand in hand,High unemployment and high crime often go hand in hand,They sat down, close together, hand in hand,War and suffering go hand in hand,手拉手地” “密切关联地”, “连在一起地,灰尘与疾病总是形影相随。 人们常在傍晚看到这对夫妻手拉手地散步,Dirt and disease go hand in hand,The couple are often seen walking hand in hand in the evening,arm in arm back to back shoulder to shoulder side by side face to face heart to heart,go with 与.同行,与.相配 I will go with you. Her hat goes well with her dress,react to (sth) 作出反应，对产生反应,How did he react to your suggestion,react with “起化学反应,Hydrogen reacts with Oxygen,react,vi,The eyes_ . 眼睛对光会起反应,react to light,他对于那消息没作反应,He didnt react to the news,reaction,How do you _ to her unkindly behavior? -Only silence. Which of the following is not right? A. answer B. react C. reply D. respond,accuse sb of 指责；谴责；控告,They accused him of taking bribes,Toms teacher accused him of cheating in the exam,表示正式控告还可以用：charge sb with sth,They were charged by the police with breaking the law,He was accused of murder,他被控谋杀。 她指责他迟到,She accused him of being late,The driver was charged with speeding,associate with,I dont want to be associated with that affair. He associated himself with Mr. Smith in the company,与交往,1）把和 联想在一起,2 ) “与 有联(关）系”；（常用被动语态,I associate Switzerland with the Alps,红色常使人联想到危险,Red are usually associated with danger,I am associated with the law firm,我和那家法律事务所有关系,associate with,He seems to associate with criminals,Did your speech get across to the crowd? I spoke slowly, but my meaning didnt get across,He was unable to get across to the audience what he meant,get across (to sb.,使被理解,让人）了解自己的意思,I just cant get across to him,get sth across (to sb)使人了解; 传达,It took me an hour to get my intention across to her,他发现自己的中国式幽默很难为英国听众所理解,He found it difficult to get his Chinese humour across to an English audience,get around,get through,get down,get over,get along with/get around/get away/get down/ get up/ get over/ get through It is hard to _without a car. I rang you several times but I couldnt _ Please _ every word she says. She is afraid to speak in public. She cant _ her shyness,10. a large amount of large amounts of,不可数名词,大量的”“很多的”，作主语时，其谓语动词的数决定于amount 的数，即当amount是单数，谓语用单数；amou