,THE STARTUP EXPERIENCE UX components inside startups,UX Speakeasy July 2013,John Strott,JOHN STROTT,UX Designer,UX WITHOUT UX,Two core components to a startup,that are user centered.,VISION STATEMENT &,MINIMUM VIABLE PRODUCT,VISION STATEMENT,A short sentence defining the,organizations purpose and values.,“YOU PRESS THE BUTTON,WE DO THE REST”,“YOU PRESS THE BUTTON,WE DO THE REST”,George Eastman,Founder of Eastman Kodak Company,KEYS TO CREATING A,VISION STATEMENT,KEYS TO CREATING A VISION STATEMENT,It addresses a real need,KEYS TO CREATING A VISION STATEMENT, ,It addresses a real need It is simple,KEYS TO CREATING A VISION STATEMENT, ,It addresses a real need It is simple It is unique,KEYS TO CREATING A VISION STATEMENT, ,It addresses a real need It is simple It is unique It serves as a guiding light,It serves as a guiding light,It serves as a guiding light,A STAR TO SAIL YOUR SHIP BY Jesse James Garret, Author of The Elements of User Experience,THE VISION DRIVEN STARTUP,IS A UX DRIVEN STARTUP,MINIMUM VIABLE PRODUCT,An MVP has just those features that allow the product to be deployed.,EXAMPLES,Nick Woodman,Founder of GoPro with MVP,EXAMPLES,Test shot from GoPro MVP,EXAMPLES,GoPro product assortment,EXAMPLES,Kelly Slater w/ GoPro Hero camera,KEYS TO,CREATING A MVP,Write the user story KEYS TO CREATING A MVP,As a _, I need to _ so I can _.,As a dedicated UX speakeasy member, I need to invite others to a nearby pub, so I can continue drinking & talking UX., ,Write the user story Map the interactions KEYS TO CREATING A MVP,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked, ,Write the user story Map the interactions Identify emotions KEYS TO CREATING A MVP,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked, ,Write the user story Map the interactions Identify emotions Simplify it KEYS TO CREATING A MVP,Login,Locate,Set time,Tell people,*Not an actual step,Nothing nearby,I can make it,I cant make it,Booked,Locate,Tell people,I can make it,Locate,Tell people I can make it, ,Write the user story Map the interactions Identify emotions Simplify it Validate it KEYS TO CREATING A MVP,How does this sweater look on me?,Is there a product here? Does it exist elsewhere? Is this MVP exciting?,KEYS TO,CREATING A MVP,Write the user story Map the interactions Identify emotions Simplify it Validate it,ITS TIME TO BUILD,LAUNCH, TEST & ITERATE,LEAN UX,Jeff Gothelf, Author of Lean UX,Concept,Prototype,Validate internally,Test externally,Learn,Iterate,THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP,THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP,THE VISION STATEMENT & MVP ARE USER FOCUSED,Its up to the team to keep the UX momentum going.,REFERENCES & CREDITS,Alexa Andrzejewski (ladylexy), Cofounder & CEO of Foodspotting http:/,Kodak R&D,http:/ development/designUsability/history.shtml,Jesse James Garrett (jjg), Author of The Elements of User Experience http:/,Will Dayble (willdayble), Author of 4) Minimum Viable Product https:/,Jeff Gothelf (jboogie), Author of Lean UX, http:/ getting-out-of-the-deliverables-business/,CHEERS!,MrJohnnyLane,