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12012 U.S. mobile display advertising market is expected to reach $ 1.1 billionOn October 29, 2012 According to eMarketer released the latest report appeared, the rapid growth in the mobile advertising market, advertising sales and purchaser have invested a great deal of attention is expected that the mobile advertising market will reach $ 1.1 billion this year. According to the advertising platform PaperG research data show that in the next three months, nearly 86% of the advertising issuer will provide mobile display advertising space, this value will provide online advertising space ratio of 94% has been as low as less than 10 percentage points. Equally large number of potential buyers of mobile advertising, the report shows that nearly 95% of advertising sales, said their clients are interested to purchase mobile display advertising. eMarketer predicts that U.S. advertisers will spend $ 2.6 billion this year on mobile advertising, more than 80% 2growth in 2011, including $ 1.1 billion for mobile display advertising, only slightly less than the input of the mobile search market. (Source: 199IT
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