1Adhere to four steps to promote the use of SNS good networkResearch papers Download information: Recently, Tencent shares happy news that net investment of about one billion U.S. dollars. Let us look back at the happy record of net financing rounds before September .2008, happy Northern Lights 3 million net gain dollar investment in the first round; April 2009, Ignition Partners joint venture with Sina and $ 20 million. two rounds of financing, the industry was happy to guess network will achieve IPO. Happy birth of the network is Chinas first SNS (Chinese social networking site), one of China was seen as the dark horse of the field of white-collar friends .2008,2009 two years, happy to “steal food,” “parking war” and other games gave Chinese User sleepless nights, and sometimes scenery goes.s generous investment in the Tencent, proved a happy network of unique value as of now, happy more than 120 million registered users, and is mainly concentrated in the cities of the white-collar users, the main users of Tencent 2friends group is the campus population and the second and third tier cities. Through the above is easy to see, SNSs huge market potential, but few developers, so in the moment to promote the hospital network bottlenecks often the case, we have to take the appropriate way, to find a new breakthrough in order to achieve the effect of word of mouth branding the hospital, so SNS promotion, network marketing as a new generation of hospital staff considered one of the objects. So how do we use SNS for website promotion? Adhere to four steps using SNS to do web promotion: One: to determine the target population (the premise) Overview: doing promotion on the premise that we need to understand our target population, potential customers? Where activities in general? Their Internet habits are what? Therefore, the premise of promoting the use of SNS to do the same, we have to identify our target population and then the information conveyed by the joint friends to achieve the effects optimized. 3Method: When we registered after the general has recommended users, which is based on personal information of users to recommend, so when we look through his friends school, friends search for work units, as this part of the population can early accumulation, after all, many of them know. then by second contacts will bring good results. The other is the search function that comes through the SNS, the crowd positioning. Two: to establish personal image (basic) Overview: establish personal image is the foundation, because we have registered information, hobbies, etc. will fill the full display in front of friends, when friends visit your profile, you are showing what the information will to friends impressed. Frankly speaking, that is destined to the properties of your blog you need to promote things. Method: how to establish personal image? (1) blog Positioning: While the blog are now using real names, but the profile can express themselves is what kind of job what kind of work, work contact information, etc. Therefore, the registered blog, except certification of things, other information needs and We promote the topic. 4(2) perfect information: personal avatar, profile (profile), school, workplace, and photos. (3) diary: this is the perfect place to show the marketing theme. This is a diary should not be crazy not to advertise, you should write some of the topics related with the promotion of soft paper. Emotional type, subject category, cases etc. Three: SNS mutual help and interaction (points) Overview: SNS is an interactive platform, then something more should be interaction. By focusing on friends, access friends page, friends comments mood diary, and friends to play interactive games, meet the effect of a return visit. Methods: To understand the properties of SNS, then we should fully follow the SNS platform formerly known rules, much of the interaction are often concerned about the latest friends, comment friends diary, so sharply, while sales through the emotional, caring friends, so that resulting effect is very obvious there is bound to pay the harvest, remember, this is a long-standing process, so carefully detailed. Four: take full advantage of SNS tools (skills) 5Overview: SNS tool for many, such as pets, games, circle (group), voting, etc. full use of these tools to expand their influence. Method: Take the circle example, we can add a lot of circles, of course, is in line with our promotion needs. Often interact with you, concerned about the hot topic comment, guide them into our outreach, such as: If it is beauty of the circle, we can share some common sense about beauty, from time to time to guide their attention to themselves. That the above four points, we have found that I mention most of what is it? Then to a summary, we want to help. Adhere to four-step summary of the use of SNS do web promotion: I: interactions, since we do to promote this platform, must meet the SNS