1Affect the effectiveness of marketing microblogging Ten FactorsResearch papers Download information: Currently, microblogging in Chinas development at an alarming rate. August 10, Tencent released earnings data, Tencent microblogging registered users has reached 233 million; Sina August 19, second quarter earnings data show that, Sina microblogging registered users has exceeded 200 million. In addition, Sohu microblogging, Tencent microblogging microblogging and Phoenix followed step by step, and many other platforms have also introduced a microblogging function. In the case of the rapid development of micro-Bo, naturally aroused the concern of many businesses, many companies have recognized the popularity of microblogging is highly clustered next phase of the marketing battleground. However, due to the development of micro-Bo too fast to As many companies have not had time to clear microblogging marketing research concepts, methods and techniques. The following is I believe that the impact of the current top 2ten microblogging marketing effectiveness factors. First, the self-deceiving: there is no problem without microblogging Some companies said the microblogging Exalted Tomorrow, the risk must not small, but as long as we do not use it, nature does not lead to so much trouble. The idea of the companies also have a lot, but this idea has is quite untenable, and that can only be regarded as a self-deceiving. I said: you use and do not, the micro-Bo always someone that you, especially when users on the microblogging platform, more and more, when the two main microblogging platform has more than 200 million users, micro- Bo discussed in the absolute number of your business will naturally be more and more. Of course, microblogging discussion about your business may have the negative information, if you turn a blind eye, then let the people guess? Can do for the injured malicious unchecked? For those not in need of explanation to clarify the misunderstanding? Course, microblogging discussion will have to use your business 3users to share a good product experience, but if you do not see, then you can not allow wider dissemination of information pro-business side. So, today, companies have can stay outside in microblogging. (Strictly speaking, this one can not, but the premise is no less) Second, the implementation is weak: although the idea but not implemented Should be recognized that the majority of companies have recognized the power of microblogging, and the concept has been greatly improved, know that trust, sharing, interaction and word of mouth marketing on the important role of todays businesses, however, there are many companies marketing microblogging lack of personnel, lack of team building, and the result is a microblogging marketing executive to implement a serious not in place. The typical situation is that on the one hand, the operations team to explore the practice of micro-Bo is not enough, less experienced, but even on the characteristics of micro-Bo is not a deep understanding of the role; the other hand, team members knowledge 4and skills of marketing control is not enough, can not in all aspects of marketing microblogging embodies modern marketing concept, there is no strong practical skills, leading to the execution of marketing microblogging greatly reduced, leading microblogging marketing the final result is not ideal. You know, in any case, the team are very important. The same microblogging marketing plan, integrated and strong team in front, will perform very impressively; weak team in the consolidated front, will perform very miserable. Third, the position is unclear: messy and unstructured content Status is unclear if the direction is unknown, then your micro-Bo will be some optional or somehow post or forward comments and even some business microblogging will be a long time sometimes does not release information, and sometimes chatter; sometimes fanciful , and sometimes far-fetched. In fact, two aspects of the basic problems must attach great importance on the one hand, microblogging has many features to be fully recognized; the other hand, 5each enterprise has its own circumstances and overall positioning. Enterprises should be based on the overall position, microblogging in the enterprise to determine the overall strategy marketing positioning, and then clear the main objective of marketing microblogging. If you have a clear positioning and goals, then the business can microblogging content in the planning stages and the corresponding topic classification have a clear direction, and in event planning and interactive communication link with the core and can focus on clear objectives to avoid appearing in the microblogging marketing “simply hard crash, regardless of the look up the road,” the situation. Fourth, twisted mind: psychological flourishes often In todays China, there are many psychological impetuous, reflected in the microblogging marketing is oft