1Alibaba social dream: Alipay Why dry, but micro-channel?Free Download Center News paper: a young monk asked the abbot: Master, chanting when I can smoke? The abbot angrily: No! Another monk asked: ? Master, smoking when I can do chanting Abbot: Of course! . In reality it is much more than a laugh it off piece, which is a true reflection of the social Ali doing. From an investment unfamiliar street, microblogging to personally surgeon launch contacts, nails, Ali has cherished social but also frequently rebuffed, it has been the right way. Perhaps someone else is the best, not the will be more coveted. Ali is still unwilling to social, now a new version of Alipay has quietly on the line the living area, and added functionality Burn After Reading. Opinion, and from not being defeated, and from just like The Avengers 2 in the Olympic record fled as Alipay, after deformation will be more robust attitude to challenge the micro-letter (laughs). 2However, users would buy it? From a social shift electricity suppliers always easy. After the fire, the micro-channel, micro-shop, a derivative of a sudden springing up like emerge. Various purchasing, various mask in a circle of friends constantly refresh, though troublesome. But this process of conversion to electricity suppliers at least very smooth. Like open f-stores on Facebook, selling clothes on the microblogging the same. Without disturbing the user is able to accept. But electricity is not easy to shift towards social networking. Whether Ali Want installed capacity reaches hundreds of millions of users are not likely to use it to chat with friends. Alipay wanted to do the same rugged social. This is determined by the users heart condition. Go to school, the teacher would like to criticize you always use some words of praise as foreshadowing: Xiao Ming, recently you and classmates well, everyone you are also more recognized class leader, the teacher is also quite satisfactory but there is little, down results. 3more powerful, which is why you can talk about it , so Xiao Ming might humbly accept; if replaced by nickname, your grades recently dropped more powerful, which is why you can talk about it while you get along with classmates rapport? , we are more recognized for your class leader, but what use is it? said a consequence, if you encounter a bad temper Xiao Ming, may be like the teacher gave Charlotte the same direct hit. Social, communication, communication, which is the time from the birth of mankind began, though not necessarily a language, but it does not prevent communication. Therefore belong to a lower social status. But business is not the beginning will be, to a certain stage of human development have exchanged, and then there is the beginning of barter currency. Electricity providers essentially business, is an advanced stage of humanity. So when you can put a meal to talk business, but when the meeting is hard to imagine you are holding a bowl of rice per person scenes. When the meeting thinking more concentrated, relaxed dinner meeting will be unfavorable. 4When micro-channel electricity supplier is to eat the kind of business do, unfortunately, social payments clearly fall meeting Duanfan the wonderful scene. It is because of such a reason for users to use Alipay social discomfort created a heart. This distortion allows users to Alipay social outset conflict. In addition, from the concept of money, the Chinese people love money, although the bones, but would not be placed in the next plane, the so-called talk about money hurt feelings. Ali blowing across the screen of thick electric provider taste, how can we talk about feelings in a pleasant chat on Alipay? And if Ali just put social as Tencent strategic defense, apparently positioning is more awkward, social product there would be a big breakthrough. Beat the micro-channel will not be another micro-channel, and from the failure can be imagined. Whats more, now part of the social Alipay just dealings, so the user is less likely, it is not necessary Alipay moved from micro-letter. In short the situation is like Ali first paragraph yard young monk, although the last two novices are chanting + Smoking, but from the social make 5electricity providers, and easy! Socially do from electricity suppliers, it is difficult! (Source: Palladium Network)